Remove Mechanics Remove Media Remove Prototyping Remove Puzzle
article thumbnail

Hypercasual games stagnate, but Japanese publisher KAYAC maintains faith

PreMortem.Games

” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. However, there will never be a shortage of content that goes viral on social media platforms like TikTok and YouTube.

Games 104
article thumbnail

Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Introducing minigames into your game also provides an opportunity to add new monetization elements.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter

Deconstructor of Fun

Casual Games in 2022 In our taxonomy, built together with Sensor Tower, the casual games category is divided into seven genres: Puzzle, Hypercasual, Arcade, Tabletop, Simulation, Lifestyle, and Geolocation. Puzzle Games The King is Back. Outside of Merge, 2021 felt a bit empty with respect to new puzzle games.

Puzzle 52
article thumbnail

2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. For example CPMs in Word games may actually increase as they provide great traffic for puzzle games. Prediction #3 Broadening of Media Mixes.

article thumbnail

2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown

Deconstructor of Fun

This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. They are meant more for trend analysis based on estimations, rather than an exact numbers.

Mobile 52