2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory? For example CPMs in Word games may actually increase as they provide great traffic for puzzle games. Possibly, for some advertisers.
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