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How Much You Should Spend on Board Game Advertising

Brand Game Development

A puzzle-solving, tile placement board game for 1-4 players.” A lot of people obsess over CPC (cost per click) or impressions (number of ad views). What’s important about all the metrics above is that you want to watch the amount of revenue your ads are bringing in, not necessarily the cost per click. Eat villagers.

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Old World Designer Notes #3: One Unit per Tile

Designer Notes

The big change that always gets mentioned when going from Civ 4 to Civ 5 is one-unit-per-tile (1UPT), which is interesting as 1UPT is purely a mechanical – as opposed to thematic – change. Generally speaking, opinions were divided over (although largely in favor of) the success of one-unit-per-tile.

Tile 40