Newzoo expects a ‘lean year’ for the industry but also predicts growth for 2024
PreMortem.Games
FEBRUARY 5, 2024
In their latest free report , Newzoo is optimistic about the total market outlook for PC and console. Also, after two years of negative growth, due to difficult market conditions, especially around user acquisition, mobile gaming is likely to recover. A shift driven by rising user acquisition (UA) costs and market saturation.
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