Logic Simplified
FEBRUARY 5, 2024
Needless to say, Demographics like age, race, ethnicity, gender, income, education, and employment provide valuable insights that guide game development companies during the process of creating, marketing, and maintaining games. So mobile gamers are more likely to be middle-aged moms than their teenage sons.
Game Daily
MAY 19, 2023
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.
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Deconstructor of Fun
JANUARY 17, 2023
In terms of revenue, the genres that took the most damage were: #1 Racing (revenue -28%, downloads +8%) The genre was down early a third down due to a decline across all titles. And unlike Racing, Shooter games also generally saw a decline in downloads as well. while the net revenues declined by 11% to $38.2B. Until next week. ?
Brand Game Development
MARCH 19, 2018
Some common marketing strategies include paid advertising, relationship marketing (customer loyalty), undercover/stealth marketing, cause marketing, word-of-mouth, and internet marketing. Highways & Byways , for example, is a racing game with a board that looks like Ticket to Ride crossed with a highway map. No, no, no.
Brand Game Development
JULY 3, 2017
In it, I’ll be guiding you through every step of the process of creating board games: core concepts, ideas, design, development, manufacturing, crowdfunding through sites like Kickstarter, selling, and marketing. Every week for the next year, and probably well beyond that, I’ll be posting a new article to this series.
Deconstructor of Fun
JANUARY 13, 2021
Hypercasual Trend #2 Misleading Ads Turn into Actual Games Instead of following the misleading advertising trends with a core game that looks nothing like the ad, Lion Games went full circle and launched not one but two games based on the most successful ad formats throughout 2020. Historical lack of staying power. Unscalable.
Sirlin
SEPTEMBER 25, 2019
Hit Box’s advertising emphasizes these benefits as well. There needs to be some definition of a line about what’s allowed and what’s not and the question is WHERE is the line, not if we should throw out the concept of lines. In NASCAR racing, a driver might think “I could go faster if my car had a jet engine on it.”
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