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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Lifetime Value

The Knights of Unity

This is one of the pillars for creating and developing mobile games. Without it, the game would probably not be so well thought out, which could badly affect the return on investment (ROI). Imagine that you are a game developer and you have just finished your game. advertising).

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How Cookie Run Bakes its Monster Revenue

Deconstructor of Fun

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. Special effect from clicking on and dragging the Hot Cocoa Cookie.

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The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

Deconstructor of Fun

You have some Web sites, there are commercial businesses, you have an advertising economy, you have a payments processing economy. And that we’d ultimately get to a point where a much higher percentage of the profits go to creators than with any of these other platforms that currently exist. And there is a big supply chain behind this.

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How Coin Master Disrupted Social Casino and Pocketed $100M

Deconstructor of Fun

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). And this is purely a function of the pay tables in either game. Acting as a single entry point to entire gameplay, it is great at deliberately automating player actions.

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