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Why ad ceative is more important than ever

Deconstructor of Fun

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. Subscribe here!

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Ultima Online’s 25th anniversary

Raph Koster

I saw a post on Reddit yesterday that asked “how come no other MMOs have done open world housing, besides ArcheAge ?” These describe how the underlying world of UO works — from the “infamous dragon example” that never came to fruition, to how it still underpins crafting and AI. Our original tiny team.

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Sandbox vs themepark

Raph Koster

The scripting on WoC made for better combat too, because you weren’t stuck with just the built-in combat AI for your enemies. AI had more sophisticated combat tactics, because designers could add fresh behaviors to the monsters. It famously only added any crafting because the dev team saw it in UO during beta.

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