art-for-arts-sake-sometimes-its-not-just-business 
Brand Game Development
JULY 14, 2017
Just here for Highways & Byways updates? Click here – it will take you right to the updates at the bottom of the page. I talk a lot about the business side of board game creation. But what about art? I don’t necessarily mean art as in pretty pictures, beautiful graphics, and appealing boxes.
Game Analytics
DECEMBER 28, 2022
It’s been a busy year. And that’s just the tip of the iceberg. Why is it so satisfying? That, plus the bonuses and rewards at the end of each level, just makes you want to come back for more. It doesn’t feel like just another hyper-casual game. Mergers and acquisitions left, right, and centre.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Deconstructor of Fun
OCTOBER 9, 2023
But before we dive into his insights, let's first acquaint ourselves with a16z Games and the pivotal role Jordan plays in shaping its future. Experts armed with industry insights bring not just guidance but impactful connections to the table. The Head of Talent at a16z Games wears many hats, all vital to portfolio companies' success.
Brand Game Development
AUGUST 21, 2017
This is not a post about what you need to do, think, or spend to make a game, nor is it a post about board games themselves. It’s time to talk about your potential customers, the eight powerful groups in the board game industry, and The Hype Machine. It feels unnatural to refer to players as customers when you first do it.
Brand Game Development
AUGUST 26, 2019
Some of this goes back to the process of creating your game, getting it manufactured, and raising funds. Yet if there were a single thing that self-publishers regularly fail at, it’s marketing. Yet that definition doesn’t do it justice. I’ve broken it into 12 distinct sections for the sake of readability.
Expert insights. Personalized for you.
130 
Let's personalize your content