Deconstructor of Fun

SEPTEMBER 6, 2021

Playtika is one of the main consolidators in the industry. We separate cross-promotion from ad monetization for players who we want to keep in the Playtika portfolio as much as possible. What does a cross-promotion setup look like and what are the tools used by Playtika? These players get cross-promotion over ad monetization.

Mechanics 52

Mechanics Art Advertising Data 52

Deconstructor of Fun

JULY 12, 2020

Ilkka (Supercell’s CEO) states in his blog post that teams can overrule product decisions for their games and states examples of how that independence had led to success despite doubts from company employees outside of the team. However, to be honest, I don’t think Zynga can grow to the level of Tencent scale. Stay Tuned! Subscribe.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Entertainment 52

Deconstructor of Fun

JANUARY 10, 2021

Hidden Object leaderboard remained largely the same : Wooga’s (Playtika) June’s Journey takes nearly 50% of all sub-genre revenue. As discussed at length on this blog and in TWIG, games need effective marketing to reach the highest echelons of prolonged success. Other than that, the genre remained largely unchanged.

Puzzle 52

Puzzle Mobile Mobile Advertising 52

Deconstructor of Fun

NOVEMBER 10, 2020

How does Supercell become Supercell, Playtika become Playtika, or EA become EA? Gigi Levy-Weiss : Gigi has been a founder, senior executive, and investor in like a billion companies.But some notable companies in particular includes Playtika and Plarium. Funding is just the beginning. Carbonated also raised an $8.5M JK For sure.

Games 52

Games Point and Click Engine Engineering 52