How Playrix' Township Became a Billion Dollar Game
Deconstructor of Fun
OCTOBER 27, 2020
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. This leads to a higher CTI (Click Through Installs) and conversion rates in app stores since the players who viewed and tapped the ad see a similar content in the store page - even though the ad originally was just a fake gameplay.
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