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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention). Why implement minigames?

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2020 Predictions #2: What Happens When the Hypercasual Party Ends?

Deconstructor of Fun

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In this second post we discuss Arcade games, which we see as a genre in the Casual category. To understand it at a glance, please look at the image below. Ad revenues not included.

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How Cookie Run Bakes its Monster Revenue

Deconstructor of Fun

This post is written by the fantastic Game Bakery substack team of Chase, Zixuan, Haiyin, Caitou, Fish, Amy, Chow, Jing, Wanzi and edited by Caitou, Rob. From our sponsor: Do you need funds to finish, release, or promote your game? Your game gets screened internally by our industry experts within two weeks. Create an account 2.

Baking 52
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Game of Thrones Predictions from a Game Designer

Sirlin

I leave this prediction post up for reference anyway —- I’m going to give my predictions for how Game of Thrones ends up. As of this writing, we’re in the 8th year of Game of Thrones seasons with only 4 episodes left, and yet there are numerous major reveals still left. Game of Throne is, on a casual viewing, a very complicated show.