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How to Generate Traffic for Your Board Game Website

Brand Game Development

The best proxy I know for measuring people’s interest online is what we’ll be talking about today: web traffic. The best proxy I know for measuring people’s interest online is what we’ll be talking about today: web traffic. Need help on your board game? Before Generating Web Traffic.

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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

If you’re making a board game that you plan to launch on Kickstarter, you’ll find no shortage of advice on the internet. There are articles on how to build an audience, how to create the perfect campaign page, and lists of people to reach out to. Need help on your board game?

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How to Understand the Tabletop Gaming News Cycle

Brand Game Development

Over the last couple of weeks of Behind the Scenes: Lessons from a Kickstarter Board Game Publisher , I’ve talked about some of the strange goings-on I’ve noticed in the board game industry. Need help on your board game? Google tweaks your results based on what you click.

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How to Get Big on Twitter as a Board Game Dev – Revisited in 2018

Brand Game Development

About a year ago, I wrote How to Get Big on Twitter as a Board Game Dev. It fits in beautifully with the Marketing & Promoting Your Game series of Start to Finish: Publish and Sell Your First Board Game. Need help on your board game? Marketing is a slow dance.

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How to Build a Mailing List and Send Newsletters as a Board Game Dev

Brand Game Development

Sending email newsletters to well-targeted mailing lists is one of the best ways you can spread the word of your business and keep customers engaged. Before you create a mailing list, you need to understand how they fit into your marketing strategy. Mailing List Basics. This is a legal requirement.

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4 Clever Ways to Market Your Board Game Online for $30.00

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. 4 Clever Ways to Market Your Board Game Online for $30.00.

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A Crash Course in Board Game Development

Brand Game Development

Last week, I posted A Crash Course in Games , where I acted as a tour guide to the board game industry, covering much of the contextual information you’ll need to make games. Let’s pick up from there and talk about what specifically goes into making a game. What is board game development all about?