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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Hypercasual games stagnate, but Japanese publisher KAYAC maintains faith

PreMortem.Games

For example, games like io-style , FPS shooters , drawing mechanics games , and transform-based running games, have all passed their peak popularity, but we still see new hit titles emerging recently.” ” What was the reason for the shift towards the Hybridcasual game market? .”

Games 104
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2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter

Deconstructor of Fun

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

Puzzle 52
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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Appleā€™s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Istanbul Gaming Summit 2023

Deconstructor of Fun

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the ā€œApple global mobile game recessionā€.

Games 59
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2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown

Deconstructor of Fun

This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. Strategy games also represent nearly a half of all Mid-Core revenues.

Mobile 52
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Royal Match - The New King from Turkey?

Deconstructor of Fun

The round also saw contributions from two top tier funds; Balderton Capital and Makers Fund Dream Games (who are hiringā€¦) is now responsible for setting a record for the single largest Series A round ever raised by a Turkish company. Thus a full breakdown of the newly released game is warranted. It made $5.1 With $3.7B

Puzzle 69