Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

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Deconstructor of Fun

JANUARY 31, 2021

Hub worlds are coming In addition to trying to acquire properties in other genres, apps will likely try to appeal to players from other genres, particularly puzzle and casual , with popular features like explorable hub worlds, homes, and other custom design areas. Feathers & Dragons Happy 2020!

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). the second piece of the puzzle.

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Deconstructor of Fun

APRIL 25, 2022

Many people say that Cookie Run: Kingdom chose a very smart setup - on one hand, it has a vast universe with long histories, legends, power struggles, supernatural forces, and the eternal fight between good and evil; on the other, cookies are the sweet dessert that we see every day and associate with holiday, celebration, and happiness.

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Deconstructor of Fun

JANUARY 17, 2020

As ironSource agrees , a corner stone for making a hit hypercasual game is to reduce CPIs by increasing IPMs (installs per thousand impressions). On looking deeper, it was found that this was driven by two things - 30-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle.

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