article thumbnail

In a Privacy-Centric World, Creative is More Important Than Ever

Deconstructor of Fun

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

AI 59
article thumbnail

Empires & Puzzles - From a Failing Company to a $700M Acquisition in a Year

Deconstructor of Fun

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).

Puzzle 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.

article thumbnail

Clash Quest, the Unofficial Postmortem

Deconstructor of Fun

Clash Quest is Supercell’s most recent attempt at disrupting the puzzle category through titles like Smash Land , Spooky Pop, and Hay Day Pop , each of them trying to achieve success from different angles. Clash Quest 101 In terms of gameplay, Clash Quest can be categorized as a blast-based midcore Puzzle game with some RPG components.

Puzzle 52
article thumbnail

The State of the Mobile Games Market in 2023

Deconstructor of Fun

The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. The Brawlers sub-genre is pretty much Brawl Stars.

article thumbnail

Supercell’s Strategic Initiatives that Will Transform the Company

Deconstructor of Fun

Rush Wars was the PvE version of Clash Royale in the Boom Beach setting Clash Quest was Legend of Solgard in the Clash setting Hay Day Pop was a puzzle and decorate game with Hay Day IP Everdale is a Hay Day Derby feature as a game Clash Mini is the most innovative one. It’s Team Fight Tactics for casuals. Quite the contrary.

Mobile 119
article thumbnail

2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation

Deconstructor of Fun

Hub worlds are coming In addition to trying to acquire properties in other genres, apps will likely try to appeal to players from other genres, particularly puzzle and casual , with popular features like explorable hub worlds, homes, and other custom design areas. This will allow them to hold on to their existing player base.

Mobile 52