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Playtika goes from social casino to casual - and that’s not good

Deconstructor of Fun

We follow up and expand upon the Playtika and social casino-discussion that took part in the latest “This week in games”-podcast by going through the latest earnings reports from Playtika (you can find the link to the podcast below) On the go? Kress’s Corner #2 How do gaming Venture Capitalist really work? In Today’s Email ?

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Creator autonomy takes center stage at GDC

Game Daily

Despite the hype surrounding certain buzzwords in gaming right now, it’s always worth remembering that technology isn’t always a primary agent of change. People, and the way we see ourselves, can also make lasting differences, and improvements. These paid-for sessions are like paid advertisements in magazines.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

Whether it’s a book, TV show, or movie, most of us have become engrossed in the story of our favorite characters; our eyes glued to the pages or screen, waiting to see what happens next. Storytelling elements are such a powerful tool for game developers because of the strong connection they can create with a player base.

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Why ad ceative is more important than ever

Deconstructor of Fun

This week, we dive into how to adapt creatives to a changing privacy landscape. Veteran Technical Director James Marr Answers: What Makes A Great Game Engineer? More than ever, user acquisition teams must rely on machine learning and AI to find the right audiences for their games and apps. In Today’s Email ?

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“True Ownership” - The Game Economy Trilemma

Deconstructor of Fun

Asset price floor, mass market user base, progression utility - pick two Intro Contrary to what most web 3 and crypto gaming proponents would have you believe, the idea of “true ownership” of your in-game assets is neither new nor unique to Web3. Mass Market User Base But first some disambiguation. Progression Utility 2.

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How Cookie Run Bakes its Monster Revenue

Deconstructor of Fun

This post is written by the fantastic Game Bakery substack team of Chase, Zixuan, Haiyin, Caitou, Fish, Amy, Chow, Jing, Wanzi and edited by Caitou, Rob. From our sponsor: Do you need funds to finish, release, or promote your game? Your game gets screened internally by our industry experts within two weeks.

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2020 Predictions #2: What Happens When the Hypercasual Party Ends?

Deconstructor of Fun

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie and analysed by the author(s). Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: Kudos to their unrivalled data support!