Deconstructor of Fun

JANUARY 24, 2022

There was debate about how much it would affect specific publishers or genres, as to how companies did their targeting was obfuscated. Voodoo had already acquired or invested in a couple of studios in 2020 which then was followed by Rollic’s series of acquisitions of Turkish Hypercasual developers. We all knew it was coming.

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Deconstructor of Fun

JANUARY 10, 2021

This past year, some companies seem to understand this better than others. We decided it was unlikely that they would sell, but the rationale for the acquisition holds true: Tactile is the only top developer by revenue share without a parent company. To be clear, Playrix key titles have been on an absolute tear.

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Deconstructor of Fun

DECEMBER 11, 2019

What the h_ _ _ happened to Voodoo?” The most notable of these being Voodoo - the poster child of Hypercasual. The number of titles Voodoo has been able to get into the top 100 downloads has massively dropped between 2018 and 2019. Voodoo has been dethroned as the king of Hypercasual. . #3: Hyper-competition a.k.a

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The Knights of Unity

JUNE 15, 2020

Very often publishers like Voodoo or Lion Studios require retention checks. Next case: you already own a company and you want to plan your business strategy better, organise your UA and marketing department better. However, you will not attract the publisher without showing them details and indicators. Cons of Lifetime Value.

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The Knights of Unity

MAY 6, 2020

Voodoo, Ketchapp, Lion Studios, King. From the very beginning, they were usually single-player games, but recently this trend has been changing, and from around 2018, hyper casuals are offered more and more often (mainly by Voodoo) as ”multiplayer” games. A good example is “Helix Jump” from Voodoo. How is it even possible? .

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Deconstructor of Fun

JANUARY 17, 2020

Further, recent strategic moves have been made by Voodoo to open “beyond hypercasual” studios. While the diminishing market share and opening of non-hypercasual studios can be seen as Voodoo’s fall from grace, it can also be viewed as Voodoo’s strategic retreat from the hypercasual market. We’re tilting towards the latter.

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Deconstructor of Fun

JULY 19, 2021

At the very high end, the companies that are amassing a walled garden of IDFVs are on a path to do better.” This is absolutely true- if these companies do it right. What about when these gaming “content fortresses'' buy an ad tech company instead, like Zynga with Chartboost?

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Deconstructor of Fun

JANUARY 24, 2023

If you replaced Gamestop with a staid company like Sherwin-Williams Paint, retail traders would show far less interest. In today's interview, Ethan sits down with Lightheart Co-Founder Miikka Ahonen about the founding of the company and the birth of Mr. Autofire. The same applies to markets. Check out the full episode on YouTube:

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Deconstructor of Fun

JULY 23, 2020

The valuations of these companies will drop rapidly. These market evolution catalyze large waves of investment into mobile gaming from sources of capital that don’t typically make equity investments into gaming companies. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly.

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Deconstructor of Fun

APRIL 2, 2022

Google and DoF brought together the most influential gaming investors, companies, and talents in Istanbul! Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio.

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Deconstructor of Fun

NOVEMBER 3, 2023

And we have 32 active companies such as Kwalee, Supercell, Voodoo, Bandai Namco, and Fun Plus. This is always a risky move for any company, but if it works it could work out really well! Deconstructor of Fun Talent Collective has over 132 total active candidates with 14 years of average time in the industry.

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. The Team Starting with the basics — the company is based out of Singapore and/or Beijing, China. The first bird - it is definitely targeting Hyper-casual players to help lower CPIs.

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