companies wooga 
Deconstructor of Fun
MARCH 29, 2022
To shed some light on the most recent best practices, I had the privilege of talking to Annelie Biernat (Game Director at Wooga) and Aaron Hiscox (Business Development Manager at Google Play). Annelie, why did Wooga choose Android over other platforms? I see myself more as a partner to our amazing publishing team here at Wooga.
Deconstructor of Fun
SEPTEMBER 6, 2021
The sudden rise of the weight companies put on cross-promotion is of course due to the IDFA deprecation that has to some extent further accelerated consolidation in the industry. They have successfully expanded from their Social Casino core to casual games with the acquisition of Wooga, Seriously, Reworks, and Jelly Button Games.
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Deconstructor of Fun
JANUARY 10, 2021
She was previously at King, Wooga and Mind Candy. This past year, some companies seem to understand this better than others. We decided it was unlikely that they would sell, but the rationale for the acquisition holds true: Tactile is the only top developer by revenue share without a parent company. Previously at King and Glu.
Deconstructor of Fun
FEBRUARY 24, 2020
In my professional journey, I have led multiple teams all over the world - remote teams in South America, Southeast Asia and Eastern Europe at Gameloft, international teams in Berlin at Wooga and Nordic cultural teams in Finland at Rovio. Looking closely at the most successful companies in the industry (i.e.
Deconstructor of Fun
JANUARY 24, 2022
There was debate about how much it would affect specific publishers or genres, as to how companies did their targeting was obfuscated. What all this indicates is that Hypercasual publishers no longer want to serve only as mediators who are responsible for publishing, but as parent companies who own every part of the games they publish.
Deconstructor of Fun
JANUARY 14, 2020
Close to the top there are companies, such as Jam City (Cookie Jam, Panda Pop) , Rovio (Angry Birds Dream Blast) , Tactile (Lily’s Garden) , AppLovin (Matchington Mansion, Clockmaker) and Storm8 (Home Design Makeover, Property Brothers ) making strides with a hit or two, yet remaining miles away from the top three. That’s the big picture.
Deconstructor of Fun
JULY 23, 2020
The valuations of these companies will drop rapidly. These market evolution catalyze large waves of investment into mobile gaming from sources of capital that don’t typically make equity investments into gaming companies. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly.
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