Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

DECEMBER 13, 2022

As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile. We want to build ambitious games players may not expect from Supercell. It’s two teams , actually.

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Studios Mobile Mobile Console 52

Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Mechanics Puzzle Mobile Mobile 81

Moonmana

APRIL 7, 2023

Launched in 2005 by Unity Technologies, the game engine was initially designed uniquely for OS X games. Now cross-platform game development with Unity is possible. Or do the two platforms remain equal? Unity is considered the best solution for mobile game development.

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Engine Engineering Game Engine Asset 52

Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. Hypercasual games alone are estimated to generate $3.4B

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Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Games Cross platform Mobile Mobile 59

Deconstructor of Fun

DECEMBER 27, 2022

While these are not directly gaming-related news, both Meta and FTX were significant players in the gaming ecosystem. Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobile games. They’ve divested from games.

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Mobile Mobile Games Mobile Gaming 52

Deconstructor of Fun

OCTOBER 17, 2022

In order to achieve that goal, the game had to overcome two major challenges: it had to be free-to-play and it had to appeal to the Chinese audience. Given the lack of copyright enforcement, all western games were pirated, making premium games a losing proposition.

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Content FPS Mobile Mobile 52

Deconstructor of Fun

JANUARY 21, 2021

The only true bright spot was Art of War , which despite prototype level production quality has scaled up to over 5M in net revenue a month with no stop in sight! WWE Super Card close-lined Hearthstone in 2020 to become the second-largest card battle game in the West on mobie after Yu-Gi-Oh. Then Yu-Gi-Oh came along.

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Mobile Mobile Cross platform Puzzle 52

Deconstructor of Fun

DECEMBER 11, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Simply put, players of hypercasual games are simply switching from one short-lived game to another causing money to change hands largely between hypercasual publishers and the mediation platforms.

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Data Advertising Studios Mobile Gaming 52

Deconstructor of Fun

NOVEMBER 10, 2020

Travis Boatman : Travis has held senior leadership positions at a bunch of major gaming and mobile gaming companies including Mattel, JAMDAT, EA, and Zynga. a mobile and PC games studio located in Southern California. Some content, I just record and publish. They get to a prototype level.

Games 52

Games Point and Click Engine Engineering 52

Deconstructor of Fun

MARCH 22, 2021

Thus a full breakdown of the newly released game is warranted. Especially since the game seeks to dominate the puzzle genre, which is the largest and arguably the most competitive genre in mobile games. Our partner ironSource builds technologies that help game developers take their games to the next level.

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Puzzle Mobile Mobile Mechanics 69