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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

If you’re making a board game that you plan to launch on Kickstarter, you’ll find no shortage of advice on the internet. There are articles on how to build an audience, how to create the perfect campaign page, and lists of people to reach out to. Need help on your board game?

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How We Printed the Tasty Humans Board Game Kickstarter

Brand Game Development

Tasty Humans is the latest, and in my opinion, the greatest creation of Pangea Games. It’s a tile-placement, puzzle-solving board game for 1-4 players about villagers attacking monsters. The Tasty Humans Kickstarter went on to raise $20,536 and then several thousand more on BackerKit for a total of $28,000 and counting.

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Why the Highways & Byways Kickstarter Campaign Crashed & Burned

Brand Game Development

I would have much preferred to write a post about how Highways & Byways funded on day 1. Yet today I must write a post on why I canceled the Highways & Byways campaign after two weeks at less than one-third funded. Need help on your board game? Why Highways & Byways Failed on Kickstarter.

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How to Build a Mailing List and Send Newsletters as a Board Game Dev

Brand Game Development

I spoke about the value of mailing lists earlier in How to Generate Traffic for Your Board Game Kickstarter or Website , but today I want to dive into the details you need to know to get started. Before you create a mailing list, you need to understand how they fit into your marketing strategy.

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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Welcome to the third unit of Start to Finish: Publish and Sell Your First Board Game. First came Game Development 101 and then came Designing & Developing Your Game. That’s why I’m especially excited to introduce you to unit 3: Marketing & Promoting Your Game. Need help on your board game?

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How to Create the Perfect Board Game Kickstarter Campaign Page

Brand Game Development

When it comes to Kickstarting your board game, there is no shortage of complicated tasks which you will need to complete. You – or someone you outsource to – must be able to design a game , bring it into physical form , build an audience , and make sure there’s a market for it in the first place.

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The 10 Best Board Games of All Time and What We Can Learn from Them

Brand Game Development

There are over 100,000 board games in existence. A handful have stood out head and shoulders among the rest, working their way up to the top 10 games on Board Game Geek. This is a truly staggering achievement because pleasing Board Game Geek users is no easy task! Need help on your board game?

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