GamesIndustry.biz

APRIL 15, 2024

UKIE published its latest Consumer Market Valuation Report, showing that the UK games market was worth £7.82 billion in 2023, a 4.4% increase compared to 2022's revised total of £7.49

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Console Software PC Mobile 129

Game Developer

JANUARY 3, 2024

Learn essential tips for how to market your game or studio on TikTok.

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Studios Games 239

Game Developer

APRIL 4, 2024

Panagrossi has been with Ubisoft for 22 years, and is now in charge of its market plans in the United States.

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GamesIndustry.biz

FEBRUARY 23, 2024

We're in a very unusual place for hardware right now – still feeling the ripples and knock-on effects of the market distortions seen during the COVID-19 pandemic, even though direct effects like supply chain disruption are now behind us.

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Console Entertainment 141

PreMortem.Games

APRIL 26, 2023

former Marketing Manager at Schell Games and current Marketing Director Game Events at ReedPop talks marketing at the IndieGameBusiness podcast. When talking about a holistic or integrated marketing approach he really means the whole marketing process combined: “It’s a lot! Dwayne Waite Jr., Dwayne Waite Jr.

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Advertising Build Games Studios 104

Deconstructor of Fun

MAY 6, 2024

Modern digital marketing has become an interactive two-way street, with innovative ad formats that seek to pull the viewer in through dopamine-filled engagement. When integrated with traditional marketing foundations like storytelling and retargeting, they hold even more data-rich potential for brand interaction and recall.

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Game Developer

MARCH 30, 2023

Some of the best marketing, community, and business advice from GDC 2023.

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Game Developer

JANUARY 17, 2023

In our Business and Marketing track, gain insight into game industry trends, identify business opportunities and partners, and learn new strategies for marketing games.

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Games 211

PreMortem.Games

APRIL 2, 2024

In the wake of 2023, a year marked by blockbuster game releases, the global PC and console gaming market is facing a period of moderation. According to the latest PC and Console Gaming report by Newzoo , the PC and console gaming market generated $93.5 The market will grow by a forecasted $14.1 year-over-year.

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Console PC Platformer Games 104

GamesIndustry.biz

FEBRUARY 7, 2024

The Saudi Arabia, United Arab Emirates, and Egypt (MENA-3) games market increased 7.8% year-on-year to $1.92 billion in 2023 and is expected to rise to $2.65 billion in 2027, according to a new report by Niko Partners.

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Games 110

GamesIndustry.biz

FEBRUARY 26, 2024

Players' gaming backlogs are bigger than ever, and with an abundance of AAA games constantly entering the market – not to mention over 75,000 listed titles on the Steam marketplace – it's no wonder we're all being more selective with what we play. But even then, indie games have a much harder time cutting through the noise.

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Indy AAA Build Game Developer 83

Game Developer

APRIL 2, 2024

According to Unity, games that can be played "instantly" present new possibilities for game developers.

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Game Developer Game Development Development Games 317

GamesIndustry.biz

OCTOBER 12, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Market research firm Niko Partners released its 2023 India Games Market Report and says the country's game revenue is poised to reach $868 million this year. This year's projection represents a growth of 21% year-over-year compared to 2022. Read more

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Games 109

Game Developer

SEPTEMBER 1, 2023

Recorded during GDC Showcase 23, we picked strategist Chris Zukowski's brain about how to best cut through the noise and successfully market an indie game.

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Indy Game Developer Game Development Development 236

GamesIndustry.biz

JANUARY 23, 2024

The global games market is expected to generate $189.3 Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. Newzoo said the market generated an estimated $184 billion in 2023, a small 0.6% billion in 2024, Newzoo estimated in its latest report.

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Mobile Gaming Data Console Mobile 96

GamesIndustry.biz

APRIL 29, 2024

The data now covers the US, UK, Germany, France, Spain, and Italy markets. This is according to the research firm's March monthly engagement and revenue charts for games across the PC, Xbox, PlayStation, and Switch. Fortnite continues to have the most monthly active users (MAU) it did in February. Read more

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Data PC Games 105

GamesIndustry.biz

NOVEMBER 15, 2023

Newzoo has lowered its games market forecast for 2023 to $184 billion, a 0.6% The data firm previously estimated that the games market would experience a 2.6% Last year, the market saw a 4.3% increase year-on-year, in its latest report. rise to $187.7 billion in 2023. decline as the pandemic boost ended. Read more

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Mobile Mobile Data Games 94

Game Developer

APRIL 1, 2024

Ubisoft makes its first layoffs of 2024 by cutting staff across its global publishing teams.

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Ask a Game Dev

APRIL 17, 2024

There's a whole field called Marketing Analytics that is dedicated to quantifying the results and context of marketing efforts. on marketing budgets) without some means of measuring what they get from spending it. It is rare for companies to spend a large amount of money (e.g.

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Dev Content Games 44

The Art of the Game

AUGUST 31, 2023

So – in my quest to create marketing materials – I create a LOT of work for myself.

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Games 105

PreMortem.Games

DECEMBER 21, 2023

After last year’s negative growth (a ‘corrective year’ after the highs of the corona-era) the games market has bounced back. Newzoo now forecasts that the global games market will generate $184.0 billion, or 21% of the total games market. That accounts for nearly 30% of the entire market’s revenues all year. year on year.

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PC Games Mobile Gaming Data 104

GamesIndustry.biz

MARCH 27, 2024

Sign up for the GI Daily here to get the biggest news straight to your inbox Sandsoft Games and NetEase Games have announced a new partnership for the MENA (Middle East and North Africa) market. The company, Stellar Gate Games, will involve game publishing, marketing, live operations, and esports business operations in the region.

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Esports Games 82

GamesIndustry.biz

DECEMBER 21, 2023

Newzoo has maintained its games market forecast for 2023 to remain at $184 billion in its annual review. In October, the data firm lowered its games market value forecast predicting a stable growth of 0.6%, which it attributed to challenges in the mobile market. to reach $187 billion in 2023.

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Mobile Mobile Data Games 73

GamesIndustry.biz

OCTOBER 12, 2023

For quite a while the gaming market was considered by some to be an evergreen industry that thrives regardless of the worldwide economic situation. And it's no wonder such beliefs were common, as the videogames market has been growing for the last 30 years, performing relatively well even during the tough 2007-2008 crisis.

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Mobile Mobile Mobile Gaming Games 109

PreMortem.Games

AUGUST 11, 2023

Image by pikisuperstar on Freepik Newzoo ’s latest Global Games Market Report gives an insight into the state of the worldwide games industry. First things first, the global games market will generate $187.7 The biggest growers are the ‘less mature markets’ of the Middle East & Africa (+12.3% year-on-year growth. to hit $51.6

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Console Mobile Mobile Games 104

Game Developer

MAY 9, 2024

The company has made seven major executive hires since the turn of the year.

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Game Developer

APRIL 4, 2023

The latest market valuation from Ukie represents a 5.6 percent downturn year-on-year, but the trade body said the industry remains in good health compared to pre-pandemic levels.

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Games 152

GamesIndustry.biz

APRIL 4, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The UK video games market shrank slightly in 2022, with spending on software, hardware and other related products slipping to £7.05 less than the record-breaking £7.47 billion achieved in 2021, and marks the first decline in spending since 2019.

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Software Games Data Retail 133

PreMortem.Games

MARCH 8, 2023

Joanna Keler is a freelance Marketing Manager who worked on titles like This War of Mine and Frostpunk by 11 bit Studios and Best Month Ever by Klabater. During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. Social media is just one of the available channels for marketing.

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Media Studios Indy Platformer 104

GamesIndustry.biz

NOVEMBER 28, 2023

A new report from Niko Partners projects that the East Asia PC and mobile game markets will hit $29.8 Meanwhile, the Korean PC games market makes up over 55% of East Asia's games revenue. billion in 2023. The study comprises of Japan, South Korea, and Chinese Taipei. Read more

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Mobile Gaming PC Mobile Mobile 98

GamesIndustry.biz

NOVEMBER 29, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Rovio has published a games industry guide for inclusive game development and marketing. The free playbook offers actionable lists, how-to guides on accessibility, diverse narratives, and harmful stereotypes in gaming. Read more

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Game Developer Game Development Development Games 91

GamesIndustry.biz

AUGUST 8, 2023

At a glance: Market estimated to generate $187.7 billion in revenue and drive growth this year The global games market is estimated to generate $187.7 The mobile market is due to reach $92.6 The mobile market is due to reach $92.6 billion in 2023, up 2.6% Mobile revenue due to increase 0.8% billion in 2023, a 2.6%

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Mobile Mobile Console Data 91

PreMortem.Games

MAY 17, 2023

That’s where marketing comes in. But also in earlier stages of the development process, when studios are looking for investors or publishers, marketing can make the difference. Wahid Lodin , founder of PR & Marketing firm Loopr : “If you do a good enough job at marketing yourself, the publishers and investors come to you.”

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Media Platformer Studios Demo 104

GamesIndustry.biz

JUNE 7, 2023

The games market in China reached $45.5 The data firm said the games market in China is expected to grow to $57 billion in revenue by 2027, and an estimated 730 million gamers. billion in revenue in 2022 – that's including mobile, console and PC.

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Mobile Gaming Mobile Mobile Console 76

GamesIndustry.biz

DECEMBER 12, 2023

Microsoft could expand to new markets with ad-supported game streaming. As reported by TweakTown , the comments were made by Xbox chief financial officer Tim Stuart during the Wells Fargo TMT Summit , held near the end of November.

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Games 95

Deconstructor of Fun

JANUARY 22, 2024

In the recent podcast, Mishka has a chat with the CEO of SciPlay, Josh Wilson , tackling the intriguing question of how the company achieved substantial growth in the social casino market amidst an industry decline and post privacy changes. SciPlay invested significantly in its data platform , allowing real-time decision-making.

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Platformer Data Mobile Mobile 105

GamesIndustry.biz

DECEMBER 15, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The Chinese video games market grew to $42.6 billion during 2023, an increase of 13% year-on-year. As reported by Reuters , domestic revenue for games increased by 15% to $36 billion. Read more

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Games 62