How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
Statista’s Market Insights show that 48% of the revenue in casual games in 2022 came from in-game ads, with the share of IAA revenue increasing each year. The progression mechanic is based on watching ads, with each ad increasing the number of rewards for the next pull. Dragonscapes Adventure’s floating reward prompt.
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