Advertising Fighting Platformer Puzzle 
Deconstructor of Fun
DECEMBER 19, 2022
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
Deconstructor of Fun
JUNE 3, 2019
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).
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Game Refinery
MAY 4, 2023
In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.
Deconstructor of Fun
JANUARY 17, 2023
The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. At the same time, cross-platform open-world RPG Genshin Impact continues to break new ground, crossing its $3 Billion in IAP Spend in Q2 2022. Until next week. ?
Deconstructor of Fun
APRIL 12, 2023
Our opinion on why is in line with Ilkka’s words above The lack of successful new game launches by Supercell stems mainly from the fact that all their games after Brawl Stars only offered incremental innovation over products that already existed in mobile , instead of a more disruptive proposal on the platform. Quite the contrary.
Deconstructor of Fun
APRIL 2, 2022
2022 predictions: Casual games will become more audience-led because of ATT Hypercasual will continue to see more hybrid IAP/ad monetisation and will become even more ‘Android first’ Midcore games will go increasingly cross-platform (particularly on PC). Each different game audience needs a different economy.
Deconstructor of Fun
APRIL 25, 2022
In comparison, Cookie Run: Kingdom is more similar to My Little Pony in terms of art style than the earlier Cookie Run platformer games, demonstrating Devsister evolved their art style to better fit the current preference of the global market. Build & Harvest Mode in Cookie Run: Kingdom. Evolution of Cookie Run.
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