2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.
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