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How to Understand the Tabletop Gaming News Cycle

Brand Game Development

There are, however, definitely weirdo group dynamics that are exacerbated by the technological advances of our era, namely search engines, social media, and an unending deluge of data. I’m using this photo to get more clicks from social media, which is both effective and goofy for reasons I’ll explain below.

Media 130
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How To Be Prolific Without Burning Out

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Click here. In fact, I’m not even having to spend a lot of money either – I racked up a lot of points on my travel card. I juggle nine social media accounts. Need help on your board game?

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How to Get Big on Twitter as a Board Game Dev

Brand Game Development

I am thrilled that many of you enjoyed Setting Up Social Media as a Board Game Dev: A Primer Course. Marketing is a big concern for game developers, especially in the chaotic arena of social media. Getting Started Getting Noticed Refining Your Approach Using Twitter for More than Just Tweeting Key Takeaways for Game Devs.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

I cannot readily think of any print publications or other traditional media that would provide a suitable outlet for advertising products in such a niche market. A lot of people obsess over CPC (cost per click) or impressions (number of ad views). If your cost-per-click is $1.00 ” Metrics for Ad Spending.

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How to Advertise Board Games Online

Brand Game Development

You can reach out to people individually, you can create content for them to consume and come to you passively, or you can advertise on an existing platform. Making your own content is good, but doing so with no outreach will make you feel like you’re screaming into a void. It’s also slow and it doesn’t scale well.

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How to Make Board Games for a New Audience

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Click here. You might expect me at this point to say “here are 5 ways you know you’re ready to change your audience.” Just here for Highway s & Byways updates? Find new collaborators.

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How a Failed Kickstarter Set Me Up For Success 2 Years Later

Brand Game Development

To save you a click: it was a product made for no specific audience in mind at a price point that was unresolvably high. But honestly, basically every board game designer, corporation, musician, artist, and even employee has flopped at some point. Needless to say, I learned a lot in the first few weeks after that campaign.

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