Content Mechanics Media Point and Click 
Brand Game Development
FEBRUARY 23, 2018
Click here. You might expect me at this point to say “here are 5 ways you know you’re ready to change your audience.” You can do this through passive means such as advertising or active means such as social media and conventions. Just here for Highway s & Byways updates? Find new collaborators.
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory?
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Brand Game Development
MARCH 19, 2018
Here is an example of a sales funnel: Use social media like Twitter, Facebook, and Instagram to “generate leads” or garner Attention. Until you have a big media presence, you can’t really use “the hype machine” to your advantage. Know how to describe mechanics that are in your game and see who it appeals to.
Deconstructor of Fun
APRIL 25, 2022
The game won over millions of gamers with the adorable Cookie characters and a perfect mashup of RPG and Build & Harvest mechanics. This made it a great fit for cartoons with an adorable style and simple geometry exemplified in Western cartoon media with The Powerpuff Girls and My Little Pony. Two key words - cuteness and mashup.
Deconstructor of Fun
OCTOBER 27, 2020
This allows them to optimise the number of clicks and app store visits resulting in higher CTRs (Click Through Rates) Optimization of the storefronts: After a “hero creative/or the main playable ad” is selected, Playrix changes the app icons and the first screenshots in the app stores to reflect a similar message with the ads.
Brand Game Development
SEPTEMBER 9, 2019
It involves creating mechanics that determine how players interact with the game. It involves creating a strategy, getting web traffic, using social media, using email newsletters, getting game reviews, going to conventions, doing live-streams, issuing press releases, and – most of all – networking.
Brand Game Development
NOVEMBER 3, 2017
Click here. This is actually separate from the previous point. Even after finding out about the hobby board game market, I still focused primarily on an untargeted social media approach. Bear in mind that by this point, I’d already failed at Kickstarter once. Board game and card game content.
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