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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

Product-market fit takes into account your game’s mechanics and play experience, its art, its price, its components, and a whole host of different factors that gamers look for – consciously or unconsciously – before they buy. Even if you don’t click on one of those articles, we can cover the basics here.

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Board Game Review: Marrying Mr. Darcy

Brand Game Development

In keeping with our theme of nostalgia, I will also talk about which of my four favorite nostalgic game mechanics it incorporates. These four nostalgic game mechanics are: Dynamic character roles Great art or colors Incorporates a clicking noise Tactile, but not needlessly fidgety. and Darcy quotes from varying media.

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4 Lessons from Sagrada for Aspiring Board Game Designers

Brand Game Development

Your objective is to score the most victory points. This game came out in 2017 and the creators knew that in order to succeed on social media, it had to make people stop and click. The point I’m making is that you can incorporate chance. First, let’s do a quick rundown of how Sagrada works. And boy did it!

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How Many Blind Play-Tests Does Your Board Game *Really* Need?

Brand Game Development

Click here. You need it for five reasons: It confirms that the core engine and mechanics of your game make intuitive sense. Don’t get me wrong, I’ve had dozens of people blind play-test Highways & Byways , but there are diminishing returns once you hit a certain point. That’s a good thing!

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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Here is an example of a sales funnel: Use social media like Twitter, Facebook, and Instagram to “generate leads” or garner Attention. Until you have a big media presence, you can’t really use “the hype machine” to your advantage. Know how to describe mechanics that are in your game and see who it appeals to.

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How to Make Board Games for a New Audience

Brand Game Development

Click here. You might expect me at this point to say “here are 5 ways you know you’re ready to change your audience.” You can do this through passive means such as advertising or active means such as social media and conventions. Just here for Highway s & Byways updates? Reach out to new channels.

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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory?