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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features.

Puzzle 52
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2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile

Deconstructor of Fun

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobile games. Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only.

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How To Overcame Post-Launch Slump - The Case of Merge Garden

Deconstructor of Fun

Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. You decided how much time you'd spend swapping tiles or tending to your flowerbeds.

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Can Playrix' Puzzle Breakers Crack Zynga's Empires & Puzzles?

Deconstructor of Fun

The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs. While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success.

Puzzle 52
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2020 Predictions #1: Prepare to Crown the New King of Puzzle Games

Deconstructor of Fun

Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. Last year Puzzle games generated a whopping $4.5Bn in IAP revenues while growing 18% year-on-year.

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How Playrix' Township Became a Billion Dollar Game

Deconstructor of Fun

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff.

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Matchington Mansion - You Won't Believe the Truth

Deconstructor of Fun

Matchington Mansion is a top 5 puzzle game with raking in over $15M a month in net revenues. content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. That’s a lot of work for so few…. And there are 15 million reasons to look deeper into how they did it.

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