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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. 2 Reasons to Promote Your Board Game Kickstarter Early. You need to know if people want your game. Anything that might make a difference in your game’s marketability, you can share.

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Board Game Review: Marrying Mr. Darcy

Brand Game Development

I wasn’t expecting to discover the impact those childhood games made on my preferences as an adult. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. It was supposed to mimic last week’s in that I was going to review my top 5 favorite games as an adult.

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How Many Blind Play-Tests Does Your Board Game *Really* Need?

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Click here. I even blind play-tested it at a game design convention. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators.

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4 Lessons from Sagrada for Aspiring Board Game Designers

Brand Game Development

Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. Your objective is to score the most victory points. This game came out in 2017 and the creators knew that in order to succeed on social media, it had to make people stop and click.

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How to Make Board Games for a New Audience

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Click here. In fact, I’ve been thinking this week that in the absence of major game development or logistics challenges, this will be the defining challenge of this Kickstarter campaign.

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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Welcome to the third unit of Start to Finish: Publish and Sell Your First Board Game. First came Game Development 101 and then came Designing & Developing Your Game. That’s why I’m especially excited to introduce you to unit 3: Marketing & Promoting Your Game. Marketing is a tricky beast.

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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory?