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marketing 
Game Developer
JANUARY 19, 2024
For gaming app marketers, this presents a significant opportunity: cross-device marketing. Cross-platform gaming is on the rise, with 76% of gamers today playing across multiple platforms.
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Game Developer
DECEMBER 18, 2023
The increasing lifespan makes us confident that the online market and user monetization rates will continue to grow. By 2030, people aged 60+ will form a sixth part of the planet’s population.
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GamesIndustry.biz
APRIL 15, 2024
UKIE published its latest Consumer Market Valuation Report, showing that the UK games market was worth £7.82 billion in 2023, a 4.4% increase compared to 2022's revised total of £7.49
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Game Developer
JANUARY 3, 2024
Learn essential tips for how to market your game or studio on TikTok.
289 
Game Developer
MARCH 23, 2023
Witch Beam Games community and social media manager Emily Hummel laid out practical plans for long-tail post-launch marketing and community engagement for small games.
333 
Game Developer
JUNE 20, 2023
Xbox head of studios Matt Booty told The Hollywood Reporter that Microsoft doesn't see the world of cloud-streamed games as a large market.
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Game Developer
APRIL 4, 2024
Panagrossi has been with Ubisoft for 22 years, and is now in charge of its market plans in the United States.
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Game Developer
JUNE 27, 2023
The cloud games market is said to be "very, very small" right now, but PlayStation and Xbox seem poised for it to grow into something bigger in a few years.
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Game Developer
MARCH 30, 2023
Some of the best marketing, community, and business advice from GDC 2023.
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GamesIndustry.biz
FEBRUARY 23, 2024
We're in a very unusual place for hardware right now – still feeling the ripples and knock-on effects of the market distortions seen during the COVID-19 pandemic, even though direct effects like supply chain disruption are now behind us.
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PreMortem.Games
APRIL 26, 2023
former Marketing Manager at Schell Games and current Marketing Director Game Events at ReedPop talks marketing at the IndieGameBusiness podcast. When talking about a holistic or integrated marketing approach he really means the whole marketing process combined: “It’s a lot! Dwayne Waite Jr., Dwayne Waite Jr.
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GamesIndustry.biz
FEBRUARY 26, 2024
Players' gaming backlogs are bigger than ever, and with an abundance of AAA games constantly entering the market – not to mention over 75,000 listed titles on the Steam marketplace – it's no wonder we're all being more selective with what we play. But even then, indie games have a much harder time cutting through the noise.
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GamesIndustry.biz
FEBRUARY 7, 2024
The Saudi Arabia, United Arab Emirates, and Egypt (MENA-3) games market increased 7.8% year-on-year to $1.92 billion in 2023 and is expected to rise to $2.65 billion in 2027, according to a new report by Niko Partners.
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Game Developer
JANUARY 17, 2023
In our Business and Marketing track, gain insight into game industry trends, identify business opportunities and partners, and learn new strategies for marketing games.
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PreMortem.Games
APRIL 2, 2024
In the wake of 2023, a year marked by blockbuster game releases, the global PC and console gaming market is facing a period of moderation. According to the latest PC and Console Gaming report by Newzoo , the PC and console gaming market generated $93.5 The market will grow by a forecasted $14.1 year-over-year.
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GamesIndustry.biz
JANUARY 23, 2024
The global games market is expected to generate $189.3 Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. Newzoo said the market generated an estimated $184 billion in 2023, a small 0.6% billion in 2024, Newzoo estimated in its latest report.
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GamesIndustry.biz
MARCH 27, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox Sandsoft Games and NetEase Games have announced a new partnership for the MENA (Middle East and North Africa) market. The company, Stellar Gate Games, will involve game publishing, marketing, live operations, and esports business operations in the region.
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Game Developer
APRIL 2, 2024
According to Unity, games that can be played "instantly" present new possibilities for game developers.
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Game Developer
APRIL 4, 2023
The latest market valuation from Ukie represents a 5.6 percent downturn year-on-year, but the trade body said the industry remains in good health compared to pre-pandemic levels.
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GamesIndustry.biz
NOVEMBER 15, 2023
Newzoo has lowered its games market forecast for 2023 to $184 billion, a 0.6% The data firm previously estimated that the games market would experience a 2.6% Last year, the market saw a 4.3% increase year-on-year, in its latest report. rise to $187.7 billion in 2023. decline as the pandemic boost ended. Read more
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Game Developer
SEPTEMBER 1, 2023
Recorded during GDC Showcase 23, we picked strategist Chris Zukowski's brain about how to best cut through the noise and successfully market an indie game.
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Ask a Game Dev
APRIL 17, 2024
There's a whole field called Marketing Analytics that is dedicated to quantifying the results and context of marketing efforts. on marketing budgets) without some means of measuring what they get from spending it. It is rare for companies to spend a large amount of money (e.g.
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Game Developer
APRIL 1, 2024
Ubisoft makes its first layoffs of 2024 by cutting staff across its global publishing teams.
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GamesIndustry.biz
OCTOBER 12, 2023
Sign up for the GI Daily here to get the biggest news straight to your inbox Market research firm Niko Partners released its 2023 India Games Market Report and says the country's game revenue is poised to reach $868 million this year. This year's projection represents a growth of 21% year-over-year compared to 2022. Read more
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GamesIndustry.biz
NOVEMBER 28, 2023
A new report from Niko Partners projects that the East Asia PC and mobile game markets will hit $29.8 Meanwhile, the Korean PC games market makes up over 55% of East Asia's games revenue. billion in 2023. The study comprises of Japan, South Korea, and Chinese Taipei. Read more
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GamesIndustry.biz
OCTOBER 12, 2023
For quite a while the gaming market was considered by some to be an evergreen industry that thrives regardless of the worldwide economic situation. And it's no wonder such beliefs were common, as the videogames market has been growing for the last 30 years, performing relatively well even during the tough 2007-2008 crisis.
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PreMortem.Games
DECEMBER 21, 2023
After last year’s negative growth (a ‘corrective year’ after the highs of the corona-era) the games market has bounced back. Newzoo now forecasts that the global games market will generate $184.0 billion, or 21% of the total games market. That accounts for nearly 30% of the entire market’s revenues all year. year on year.
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The Art of the Game
AUGUST 31, 2023
So – in my quest to create marketing materials – I create a LOT of work for myself.
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GamesIndustry.biz
MARCH 25, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox The European Commission is investigating Google, Meta, and Apple for possible infringements of the Digital Markets Act (DMA). While all three are being investigated, the tech firms are being probed for different potential circumvention measures of the regulation.
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GamesIndustry.biz
DECEMBER 21, 2023
Newzoo has maintained its games market forecast for 2023 to remain at $184 billion in its annual review. In October, the data firm lowered its games market value forecast predicting a stable growth of 0.6%, which it attributed to challenges in the mobile market. to reach $187 billion in 2023.
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GamesIndustry.biz
NOVEMBER 29, 2023
Sign up for the GI Daily here to get the biggest news straight to your inbox Rovio has published a games industry guide for inclusive game development and marketing. The free playbook offers actionable lists, how-to guides on accessibility, diverse narratives, and harmful stereotypes in gaming. Read more
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GamesIndustry.biz
JUNE 7, 2023
The games market in China reached $45.5 The data firm said the games market in China is expected to grow to $57 billion in revenue by 2027, and an estimated 730 million gamers. billion in revenue in 2022 – that's including mobile, console and PC.
GamesIndustry.biz
APRIL 4, 2023
Sign up for the GI Daily here to get the biggest news straight to your inbox The UK video games market shrank slightly in 2022, with spending on software, hardware and other related products slipping to £7.05 less than the record-breaking £7.47 billion achieved in 2021, and marks the first decline in spending since 2019.
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Game Developer
APRIL 24, 2024
The key to standing out amongst other recent grads? Real-world experience.
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PreMortem.Games
AUGUST 11, 2023
Image by pikisuperstar on Freepik Newzoo ’s latest Global Games Market Report gives an insight into the state of the worldwide games industry. First things first, the global games market will generate $187.7 The biggest growers are the ‘less mature markets’ of the Middle East & Africa (+12.3% year-on-year growth. to hit $51.6
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Game Developer
OCTOBER 30, 2023
A new executive order concerning artificial intelligence usage in the US will likely (and inevitably) reverberate through games in the near future.
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GamesIndustry.biz
DECEMBER 12, 2023
Microsoft could expand to new markets with ad-supported game streaming. As reported by TweakTown , the comments were made by Xbox chief financial officer Tim Stuart during the Wells Fargo TMT Summit , held near the end of November.
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GamesIndustry.biz
AUGUST 8, 2023
At a glance: Market estimated to generate $187.7 billion in revenue and drive growth this year The global games market is estimated to generate $187.7 The mobile market is due to reach $92.6 The mobile market is due to reach $92.6 billion in 2023, up 2.6% Mobile revenue due to increase 0.8% billion in 2023, a 2.6%
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PreMortem.Games
MARCH 8, 2023
Joanna Keler is a freelance Marketing Manager who worked on titles like This War of Mine and Frostpunk by 11 bit Studios and Best Month Ever by Klabater. During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. Social media is just one of the available channels for marketing.
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GamesIndustry.biz
DECEMBER 14, 2023
million video games were sold across tracked European markets, a rise of 20% over the year before. Europe posted a solid month for video game sales during November, driven by Call of Duty, EA Sports FC 24 and PS5. However, this is because November 2023 was a 'five week' month compared with the four weeks of November 2022.
145 
PreMortem.Games
MAY 17, 2023
That’s where marketing comes in. But also in earlier stages of the development process, when studios are looking for investors or publishers, marketing can make the difference. Wahid Lodin , founder of PR & Marketing firm Loopr : “If you do a good enough job at marketing yourself, the publishers and investors come to you.”
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Game Developer
NOVEMBER 13, 2023
The project will now become a premium release with a "strong, cooperative multiplayer component."
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Deconstructor of Fun
JANUARY 22, 2024
In the recent podcast, Mishka has a chat with the CEO of SciPlay, Josh Wilson , tackling the intriguing question of how the company achieved substantial growth in the social casino market amidst an industry decline and post privacy changes. SciPlay invested significantly in its data platform , allowing real-time decision-making.
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GamesIndustry.biz
OCTOBER 6, 2023
Telltale Games has laid off an unknown number of its team members due to "current market conditions," the California-based studio has confirmed. Former employee and cinematic artist Jonah Huang claimed on social media that the developer "laid most of us off in early September."
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