GamesIndustry.biz

DECEMBER 9, 2022

Monetisation isn’t really a topic that gets most gamers’ blood pumping – at least not in a good way – but it’s the lifeblood of the games industry itself, and in the past few years, it’s been at something of an impasse.

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OPM Jobs

JUNE 16, 2022

The conference programme will reflect what you’ve told them are the hot topics for game makers in 2022 – like monetisation, funding, discoverabilty, ethical working practices and the Metaverse.

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Deconstructor of Fun

JANUARY 10, 2021

Unrelated to the pandemic, Apple proposed a change to IDFA (Identifier for Advertisers), which was also a hot topic across mobile gaming. While Battle Pass systems are great conversion points, they are typically seen as more of an engagement system than a monetisation system in hardcore games.

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Deconstructor of Fun

FEBRUARY 3, 2020

No doubt this is a deeply discussed topic for a genre that still shows great returns. Further, it introduced light meta progression layers to drive medium-long retention while creating ample number of live-ops hooks to drive monetisation. Result: CORRECT - As can be seen in the revenue market share graph above.

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Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Google and DoF brought together the most influential gaming investors, companies, and talents in Istanbul!

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Deconstructor of Fun

JANUARY 14, 2020

In 2018 it became clear that nailing down retention and monetisation are not enough to create a successful Match-3 game - marketability became the gatekeeper for scalability. Ad creative is also the topic of Prediction 2. IPM became the new LTV. Only one new entrant made a big splash: Lily’s Garden by Tactile Games.

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Deconstructor of Fun

MAY 4, 2020

Lau, was apparently such a fan of the game (among millions of others) that Supercell’s CEO, Ilkka Panaanen, reported: Mr. Lau (CEO of Tencent) had just dropped out from Clash Royale’s global top-100 players leaderboard, and it was almost impossible to get his focus back to the topics we had to discuss.

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