Mobile publishers threaten to ditch IronSource and Unity Ad monetization over install fee
Game Developer
SEPTEMBER 15, 2023
An influential collective with MAUs in the hundreds-of-millions are targeting Unity's ad revenue stream.
ad-monetization 
What's next for in-app purchases, in-game ads and mobile monetization
GamesIndustry.biz
JANUARY 10, 2023
To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. It's dangerous to go alone, though, so GamesIndustry.biz sat down with Meta Audience Network's Michael Bertaut to talk about in-game advertising, player acquisition, and the future of monetisation.
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Even older hypercasual games break into the Top 10 in Q1 2023
PreMortem.Games
APRIL 11, 2023
Monetization practices First of all, all the top ten games use the Meta Audience Network as their in-app ads monetization partner. As for the five newbies, most of them use hybrid models with both In-app Ads with a few In-App Purchase Offers (IAPs). You can read about these games in more detail here. Top 5 Newcomers 1.
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Statista’s Market Insights show that 48% of the revenue in casual games in 2022 came from in-game ads, with the share of IAA revenue increasing each year.
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What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
They also offer a lot of potential for monetization. Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. In order to monetize mobile game users, developers need to partner with the right ad networks focused on mobile games. So, what are the best mobile game ad networks ?
Monetization methods in free-to-play games and their pros and cons
iXie gaming
OCTOBER 10, 2023
They provide players with a convenient way to start playing, and the longevity of such games hinges on the appeal of their existing content as well as the strategy for delivering and monetizing future updates. Monetization methods in these games play a pivotal role in sustaining the ecosystem while keeping players engaged and satisfied.
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Based 2023’s data, which casual game genres are likely to perform well in 2024?
PreMortem.Games
FEBRUARY 28, 2024
However, Merge Mansion is still gaining in revenue by monetizing its existing user base. Although two games have significant differences in core mechanics, we found out, as a part of our Travel Town deconstruction, that the main reason for its take-off is a unique approach to LiveOps and monetization.
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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer
Game Refinery
APRIL 6, 2023
Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Introducing minigames into your game also provides an opportunity to add new monetization elements.
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How Developers and Publishers Can Use HTML5 Games to Drive Revenue
iXie gaming
JUNE 16, 2023
In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements. The availability of banner ads, interstitial ads, and rewarded video ads provides developers with a range of options to choose from.
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Roblox 101: How to launch your first game on Roblox
iXie gaming
SEPTEMBER 14, 2023
Consider adding foliage, water bodies, and other natural elements to enhance the visual appeal of your game world. Market and monetize your game Once you’re satisfied with your game, it is time to publish it to Roblox. Once your game is published, it is time to monetize it.
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Secrets to Successful Cross-Promotion
Deconstructor of Fun
SEPTEMBER 6, 2021
How to decide between cross-promotion and ad monetization? It's heavily dependent on how you approach ad monetization in your game. If you have an ad monetization component in the game and you’re showing it indifferently to all of your users, cross-promotion is just another network generating revenue.
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Future Monetization Trends that Revolutionize the Mobile Game Apps
Big Games
SEPTEMBER 14, 2021
This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. . These are some of the significant innovations that have taken place in game monetization. . Ad Placements Pilot’s To Greater Retention And Value.
WeChat-Mini Games Continue To Mature Thanks To Cocos Creator
Cocos
FEBRUARY 16, 2023
And we’re trying to monetize ads, but do you know if overseas developers can get paid for ad revenue? hi we are very interested in wechat mini game. Currently, the developer registration process is underway. Is it possible for overseas developers to release games?
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Top 10 Hyper-casual Game Ad Networks in 2022 (Q4)
Game Analytics
FEBRUARY 1, 2023
We hope this report will help you with your ad monetization and user-acquisition efforts in 2023! So let’s dive in and explore what this report has to offer! since the last quarter (Q3 2022)! Download the report below to learn more. Download the report What has been the most surprising statistic from the report? Let us know!
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I need help with the WeChat mini game!
Cocos
FEBRUARY 16, 2023
And we’re trying to monetize ads, but do you know if overseas developers can get paid for ad revenue? Hi Buddy, @muxiandong I have one more question, so I’ll leave it as an answer. we are very interested in wechat mini game. Currently, the developer registration process is underway.
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Evans Kiragu of Mekan Games “You don’t always have to innovate, just keep moving forward”
PreMortem.Games
MARCH 25, 2024
years, there’s been a significant shift in global ad functionality due to Apple’s restrictions on user data. While this is a necessary step to protect user privacy, it has impacted the effectiveness of our ads.” In the last 1.5 Hypercasual is a business model.
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Bucking the Recession in Mobile Gaming
Deconstructor of Fun
DECEMBER 5, 2022
Nevertheless, mobile gaming represents a whopping 61% of all games revenue , a number that would be even larger should we account for all the in-app-ad revenue. Google Play’s policy on banning intrusive ads will likely impact negatively the genre. After all, the return on ad spend in this genre is counted in years.
How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention
Game Refinery
NOVEMBER 23, 2022
Not only are collaboration events a great way to engage players, but they’re also a great way to boost your game’s monetization through the addition of new content, such as event-exclusive cosmetic items and collectibles. Collaboration event framework. Does it match your target demographic? Will your current players find it interesting?
Brawl Stars Ditched the Loot Boxes - Was it a Good Move and Should Other Games Follow?
Deconstructor of Fun
JANUARY 2, 2023
Brawl Boxes had been there since the release of the game, and were an integral part of its progression and monetization systems. Nevertheless, the big question here is: Will it be harder for Brawl Stars to monetize its audience when the downloads boost is gone? This wasn’t a small undertaking. What are the changes exactly?
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6 x Operative Changes That Kept SciPlay Growing Despite the Market Headwinds
Deconstructor of Fun
JANUARY 22, 2024
In the third quarter of 2021, utilizing existing EBITDA, SciPlay invested in ad tech, technical infrastructure, and real-time decision-making tools. In this instance, the acquisition of Alictus signals a strategic shift towards ad monetization.
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Game and UA Teams That Work Together, Grow Together
Deconstructor of Fun
JUNE 3, 2020
This is why misleading ads are somewhat less misleading outside of the casual genre. Looking from this perspective, we could even say that the infamous MZ playable is a misleading ad, even though it’s nothing compared to the ads we are seeing for Playrix’ titles or Lily’s Garden. Archero is the best example of this.
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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events
Game Refinery
JUNE 15, 2023
Generally, race events are not monetized. Some developers have added extra mechanics to their race events to keep things fresh and rewarding. Notably, adding win streak mechanics to a race event offers can offer more excitement to players while also making the races more challenging.
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Top Unreal Game Development Companies in 2024
Logic Simplified
APRIL 1, 2024
It contains the game’s proposed design like the concept of the game, genre, core game mechanics, gameplay, timeline, illustrations/sketches, story and characters, levels and monetization strategies. Texturing: Textures are the flat images that are added to the model to give it colour and detail. GDD is updated regularly.
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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory? ATT is the privacy framework that prevents developers from using various pieces of user data for the purposes of targeting ads to those users. Not really.
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Iteration over Innovation? Case: Makeover Match
Deconstructor of Fun
JUNE 6, 2023
Having that balance and regularity is crucial for a match-3 game mainly for two reasons: Retention: It makes you want to play the game more Monetization: It encourages you to make an in-app purchase to buy those extra moves and complete the level Royal Match is pretty well known for its success in having both of those moments frequently.
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How to Build a Video Game Economy
Game Designing
SEPTEMBER 27, 2023
It’s essential to slowly, gently, and subtly introduce monetization opportunities. For example, if a game has limited lives, a player can watch a 30-second to 1-minute ad to win additional lives instead of making a purchase. Ads aren’t the only way to monetize games. Allow them to get hooked before introducing purchases.
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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Deconstructor of Fun
JANUARY 27, 2020
2: Their secret sauce is closing the monetization and marketing loop to help developers supercharge growth. #3: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long. 3: They have an awesome Medium blog and podcast called LevelUp.
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In a Privacy-Centric World, Creative is More Important Than Ever
Deconstructor of Fun
DECEMBER 19, 2022
The targeting algorithms essentially work by showing your ads to a bunch of prospective players, measuring their response, and then showing the ad to more people similar to those who respond positively. As such, the biggest tool you have to influence who your ad will be shown to is to make an ad with a specific target audience in mind.
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How To Overcame Post-Launch Slump - The Case of Merge Garden
Deconstructor of Fun
OCTOBER 23, 2023
The 2023 Rebound In the first half of 2023, Merge Gardens released an expertly produced trailer that could rival even the famous Merge Mansions ad campaign. Aside from connecting the game's introduction to its gameplay, the narrative became a bridge between the game itself and its ads, creating a truly seamless player experience.
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A Guide to Designing Multiplayer Games
Logic Simplified
OCTOBER 18, 2023
And now, there are Accessibility features that can be added to the game settings like captions, color blindness, co-pilot mode, speed adjustment, skip levels, and more to assist the players. Adding social elements. Once the game concept is in place, it should be investigated and validated by creating a proof of concept (POC).
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The Trends & Challenges of Hyper- Casual Game Development
iXie gaming
MAY 24, 2023
Monetization Monetizing hyper-casual games is a major challenge for developers. However, developers must be careful to strike a balance between in-game ads and player engagement, as excessive ads can drive away players. Also Read: What to look for in your game development partner Challenges 1.
The Significance of Focus Group Testing in Video Games
iXie gaming
FEBRUARY 11, 2024
Mobile games often incorporate diverse monetization models. Focus groups assist in gauging player receptivity to in-app purchases, ads, and other revenue streams without compromising the gaming experience, helping maintain the balance between monetization and player satisfaction.
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
An additional PvP mode was added to the card battler in an update shortly after launch, where players can really put their collection to the test. Players progress through levels against PvE opponents and can upgrade and purchase new cards to build their perfect deck. These mechanics are unconventional for a racing game but aren’t surprising.
Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games
Game Refinery
NOVEMBER 30, 2023
Typically, a player completes specific puzzle tasks or matches, which unlock short story segments that play out before the next challenge begins, adding an extra layer that encourages users to continue playing a bit longer. Despite the dark setting of the story, dialogue is peppered with humor.
Hyper-casual bible: top resources for making a hit game
Game Analytics
NOVEMBER 15, 2022
It’s made up of short, satisfying, and simple gameplay, basic artwork, and relies heavily on ads to make money. Hyper-casual games notoriously rely on ads to make their money. But there’s a lot more to it than just showing random ads in your game. Making money from your ads in your hyper-casual games.
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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events
Game Refinery
FEBRUARY 8, 2024
Puzzle Duel was added to Toy Blast in July 2023 and runs every Monday to Wednesday, expanding the LiveOps framework Matchington Mansion Developer Magic Tavern has taken this idea a step further in Matchington Mansion with its 1v1 competitive event, Bake-Off. Magic Combat works exactly like the Arena of Warriors event in Coin Masters.
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2021 Predictions #2 Will the Hypercasual Party Ever Stop???
Deconstructor of Fun
JANUARY 13, 2021
Facebook Gaming helps developers and publishers to build, grow, and monetize their games. And let us not forget about the massive ad revenues, which according to our estimates crossed 3 billion. Now everyone, play the game (Pull Him Out) you watched the ad for. Our 2021 predictions have been sponsored by Facebook Gaming.
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10 Tips on How to Make an iOS Game for Beginners
Big Games
OCTOBER 13, 2023
Tip #9: Ad Revenue Offering your iPhone game for free with ads while providing a premium ad-free version can potentially alienate users who find intrusive ads frustrating. Another popular monetization method is in-app purchases, where players can buy content to enhance their gaming experience or progress faster.
Stumble Guys vs. Eggy Party: Which Fall Guys Clone Is the King of Mobile?
Game Refinery
JANUARY 5, 2023
That said, there’s a big difference between a quick cash-in and a mobile clone that becomes a superior version of the game it’s taken inspiration from by adding new gameplay features and generally being more enjoyable to play. Monetization. Monetization. Stumble Guys’ Stumble Pass.
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F2P Games Services: Q&A with Beamable CEO
Deconstructor of Fun
MAY 1, 2020
Growth Area: Console and PC games are increasingly shifting to free to play monetization and therefore a live operating model. I wanted to first start by saying that Timelines was very impressive in terms of monetization performance on a per user basis. Interview with Jon Radoff, CEO of Beamable: JK: Hi Jon, thanks for joining us.
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Practical Advice for Growing Games in Diverse Markets
Deconstructor of Fun
OCTOBER 2, 2022
By going into more diverse geos, you’re able to look further beyond just regular in-app purchase monetization and think about a more holistic monetization strategy. For example, users in those geos may not convert as well on purchases, but they’re likely to watch more ads. Are there any that don’t translate as well?
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Epic’s ‘biggest ever bet’ is a Web3 game creativity tool
Game Daily
MARCH 23, 2023
” He added: “Fortnite is becoming an ecosystem … a new economy that rewards developers,’ and claimed that UEFN is “one step closer to a connected metaverse where billions of player enjoy high quality creations made by millions of developers.”
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IDFA - 6 Things Your Company Needs to do Yesterday
Deconstructor of Fun
AUGUST 25, 2020
The MMPs (mobile measurement partners), ad networks, Facebook, Google and UA (user acquisition) teams are all bracing for the impact to come. Without being able to target (and retarget) specific users and track them all the way through to purchase, measuring and optimizing the effectiveness of ad spend will change dramatically.
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2021 Predictions #7 The Next Big Shooter is.
Deconstructor of Fun
FEBRUARY 4, 2021
Facebook Gaming helps developers and publishers to build, grow, and monetize their games. Adding to the increased download share, increased engagement is mixed with its fair-play cosmetic only economy. When it comes to competitive shooters that monetize through the cosmetics driven economy, the gold rush, in our opinion, ended in 2019.
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