Deconstructor of Fun

OCTOBER 2, 2022

Enjoy the few hand-picked topics transcribed below or just enjoy the full episode from whatever platform you get your podcasts from. From a competitive standpoint, we see larger advertisers coming in and shaking up the auction. So it’s all about finding a balance between these high costs and high ROAS.

Localization 52

Localization Games Advertising Racing 52

Deconstructor of Fun

APRIL 2, 2022

2022 predictions: Casual games will become more audience-led because of ATT Hypercasual will continue to see more hybrid IAP/ad monetisation and will become even more ‘Android first’ Midcore games will go increasingly cross-platform (particularly on PC).

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Brand Game Development

JUNE 2, 2017

The Vehicle Cards will resemble car advertisements. Tweaked some game rules to improve balance. Switching all social media automation to the same platform (Buffer). Advertising tests. The rule book will resemble an atlas. The Byway Cards will resemble postcards in aesthetic (but not size). It was a long road trip.

Art 100

Art Communications Dev Advertising 100

Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. Take influence from viral trends on media platforms, such as TikTok, but remember that these trends won’t stay around forever.

Mobile Gaming 95

Mobile Gaming Mobile Mobile Mechanics 95

Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! The demand for work-life balance and job security is less pronounced as the cultural norm is to work hard not only for 8 but sometimes 10 or 12 hours a day. In current and former CIS countries the work culture is different compared to Europe.

Communications 98

Communications Mobile Mobile Technology 98

Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

Games 52

Games Mobile Mobile Art 52

Brand Game Development

MAY 22, 2017

A little bit of clarity and little bit of genuineness go a long way on this platform. You have strike a balance. In fact, that’s much of the magic of the platform and why it’s so great for building a robust network. Lastly, you can use advertising to promote your Twitter. It’s too soon. Trending tags.

Dev 130

Dev Games Advertising Point and Click 130

Deconstructor of Fun

JANUARY 13, 2021

To a large extent, ironSource seems to have taken a page out of AppLovin’s playbook by entering Hypercasual publishing after fueling the genre for years as an incredibly robust mediation and monetization platform. Mediation platforms have access to a large scale of marketability data across many publishers. No, it won’t.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

JUNE 6, 2022

Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

JANUARY 10, 2021

The numbers above show net revenues (platform cut taken away) in the Western markets (China, Japan and Korea excluded). Unrelated to the pandemic, Apple proposed a change to IDFA (Identifier for Advertisers), which was also a hot topic across mobile gaming. I think we can all agree however that 2020 has been somewhat of a humdinger.

Puzzle 52

Puzzle Mobile Mobile Advertising 52

Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. A well balanced revenue market share split across the East and West. Archero’s complete game loop.

Balance 52

Balance Content Mechanics Mobile 52

Deconstructor of Fun

JUNE 3, 2019

After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. The Matchers Gonna Match E&P’s core gameplay is carefully designed and balanced. I do see why it’s difficult to scale and balance the matching gameplay with all kinds of level modifiers being present.

Puzzle 52

Puzzle Build Feature Balance 52

Deconstructor of Fun

APRIL 25, 2022

In comparison, Cookie Run: Kingdom is more similar to My Little Pony in terms of art style than the earlier Cookie Run platformer games, demonstrating Devsister evolved their art style to better fit the current preference of the global market. Only a few balancing issues in some systems or features could be detected. or event rewards.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

JANUARY 17, 2020

East Side Games doubled down on Trailer Park Boys , showing that a periodically expanding IP based narrative built on well balanced systems can perfectly sustain idle games in the long run. Platformers - No Change to Status Quo… Yet Platformers is a classic genre that continues to rake in stable, hefty download numbers year after year.

Mechanics 52

Mechanics Platformer Studios Data 52

Deconstructor of Fun

MAY 20, 2020

Their attempt with Spooky Pop likely informed some of the good decisions that led to HDP: balancing known wins and innovation, testing a recognizable and previously loved IP and following best practices from top casual games. Florian Steinhoff has a great GDC talk about the balance of levels here.

Puzzle 52

Puzzle Mechanics Content Data 52