Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

Advertising 52

Advertising Games Dev Media 52

Cocos

JANUARY 12, 2024

Mini-Game Runtime In China, many popular mini-game platforms, such as WeChat, Douyin (TikTok), QQ, and Kwai, have opted for Mini-Game Runtime technology architecture rather than the traditional H5/Webview as their runtime environment. Capable of spanning mainstream platforms.

Platformer 52

Platformer Point and Click Engine Engineering 52

GamesIndustry.biz

MARCH 6, 2024

The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more

Advertising 112

Advertising Entertainment Media Content 112

GamesIndustry.biz

MARCH 25, 2024

The executive team of Bidstack have bought back the in-game advertising platform from investors and shareholders. In a post shared on LinkedIn , it clarified that all contracts of UK and European-based staff will continue, as will client relationships. Last October, Bidstack experienced the collapse of a £2.4

Advertising 102

Advertising Platformer Games 102

GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

Advertising 102

Advertising Platformer Content Games 102

GamesIndustry.biz

APRIL 2, 2024

The application was jointly filed last year by the Entertainment Software Rating Board, SuperAwesome (which runs the free parental consent management platform Kids Web Services as well as kid-focused advertising and influencer marketing businesses), and Yoti, a developer of the technology in question.

Advertising 97

Advertising Technology Entertainment Software 97

Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

Film 52

Film Indy Platformer Agent 52

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

Advertising 92

Advertising Content Platformer 92

Cocos

MARCH 14, 2024

Hi, may I inquire which platform you plan to use the Appodeal Software Development Kit? If your intention is to utilize the Appodeal SDK within Cocos Creator, it necessitates the construction of the relevant platform and integration of the Appodeal SDK within the platform’s project file.

Advertising 40

Advertising Software Platformer Development 40

PreMortem.Games

JUNE 22, 2023

More than one platform Almost half of all gamers actively play on more than one platform. A particularly appealing segment is the tri-platform players, who have played games across all three platforms within the past six months. And this trend will likely grow in the coming years.

Cross platform 104

Cross platform Mobile Mobile Platformer 104

GamesIndustry.biz

JANUARY 4, 2024

Loot box researcher Leon Xiao has released the results of his latest study into loot box advertising , which found that ads for games on social media routinely run afoul of UK and EU regulations when it comes to disclosing the presence of loot boxes, or even in-game purchases of any kind.

Media 59

Media Advertising Platformer Feature 59

Game Biz

JANUARY 24, 2023

Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. With mobile traffic accounting for 58.99% of overall web traffic worldwide, choosing the best ad network for mobile games is vital for advertisers and developers to reach a relevant audience and maximize ad purchases.

Mobile Gaming 72

Mobile Gaming Mobile Mobile Advertising 72

PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

Dev 160

Dev Advertising Internet Development 160

Cocos

FEBRUARY 11, 2023

So I want to release this on the WeChat minigame platform as well. Advertising platform Currently, we are using Admob and Facebook ads, but I know that these two services are not available in China. Is there any advertising platform service provider you can recommend for the Chinese release version?

Advertising 40

Advertising Puzzle Communications Platformer 40

iXie gaming

JUNE 16, 2023

Traditionally, game development necessitated the use of intricate and platform-specific software. However, HTML5 games have emerged as a game-changer, offering unparalleled cross-platform compatibility and effortless accessibility across a wide range of devices, eliminating the need for dedicated installations or plugins.

Development 52

Development Advertising Games Data 52

PreMortem.Games

MAY 23, 2023

Addressing Demographics and Analytics While data on audience demographics such as age, gender, and country is not directly provided by Steam, Steam Data Suite users can gather insights based on sales, platform, and pricing data. Additionally, he suggests using platforms like Reddit and TikTok to advertise smaller games effectively.

Data 104

Data Point and Click Platformer Advertising 104

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Gamesbrief

AUGUST 22, 2022

Sony was more, and the two main mobile platforms were about 1/3 of the total. (As As an aside, and looking at 2020, we see that the 4 main platforms of Apple, Google, Sony and Microsoft represent 57% of Activision’s revenue. Sometimes, the platforms that we think are big… are not as big as we think.

Console 52

Console Advertising Platformer Mobile 52

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

FEBRUARY 5, 2024

The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.

Racing 52

Racing Advertising Platformer Writing 52

Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.

Cross platform 52

Cross platform Games Mobile Gaming Platformer 52

iXie gaming

NOVEMBER 30, 2023

Familiarity with Nintendo Platforms Nintendo testing can be challenging. Therefore, you must be familiar with different Nintendo gaming platforms, like upcoming consoles and Nintendo Switch, to be successful. Also, understand the unique controls and features of the Nintendo platforms to ensure flawless Nintendo testing.

Quality Assurance 52

Quality Assurance Platformer Communications Console 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

Advertising 52

Advertising Data Platformer Mobile 52

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. It’s essential to ensure your demo functions smoothly across the range of platforms and PC configurations you intend to support.

Demo 234

Demo Mechanics Games Bug 234

iXie gaming

APRIL 24, 2023

We will cover everything from the unique advantages of creating games for the metaverse, things you need to know about metaverse gaming platforms , to the challenges that game developers must navigate to succeed in this emerging frontier.

Game Developer 52

Game Developer Game Development Development Educational 52

Game Daily

MARCH 15, 2023

. “In Web2, you need to spend advertising money with Google or Apple to acquire users. Instead of giving money to these platforms, Web3 enables us to give away really valuable in-game items. So you’re acquiring users directly by giving them value.”

Advertising 59

Advertising Media Games Electronics 59

Logic Simplified

APRIL 3, 2024

Having an online presence gives a business increased visibility, increased trust, improved customer service, increased brand awareness, and it is also a cost-effective advertising option. It is built on the WordPress SaaS platform and offers users several free themes to get started. In Wix, plug-ins are called apps.

Platformer 100

Platformer Content Code Advertising 100

iXie gaming

JANUARY 19, 2024

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. Well, this implies that developers have had to work more on cross-platform games, ensuring they deliver seamless cross-platform experiences. Frequently Asked Questions: 1.

Cross platform 52

Cross platform Esports AI Games 52

Ask a Game Dev

SEPTEMBER 7, 2023

Are you going to advertise it somehow? Of the $48 that was paid to the publisher, platform takes around 30%. Platform” is the loose term to mean Sony, Microsoft, Nintendo, Steam, Origin, Google, or Apple for the use of their specific platform. Beyond that, how do you convince them that your game is worth spending $60 on?

AAA 52

AAA Retail Platformer Games 52

Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

AI 59

AI Mobile Mobile Advertising 59

Game Daily

JULY 13, 2023

As players grow older, they are staying with the platform, while looking for more age-appropriate experiences. ” Safety first On the subject of maintaining a safe platform for both children and adults. The easy way might be to split the platform – have an older Roblox and a younger one.

Communications 52

Communications Educational Education Simulation 52

Deconstructor of Fun

JANUARY 31, 2023

Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.

Mobile Gaming 126

Mobile Gaming Mobile Mobile Games 126

iXie gaming

APRIL 24, 2023

Fast forward to today, and Roblox has pioneered the tools and economy around the user-generated content model, making it one of the most successful ongoing gaming platforms in the process. An Introduction to Roblox Roblox launched in 2006, after having the platform on beta since 2004 under the name “Dynablox”.

Game Developer 52

Game Developer Game Development Development Games 52

Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.

Mobile 52

Mobile Mobile Advertising AI 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

Build 98

Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

DECEMBER 5, 2022

After soaring to new heights during the lockdowns, mobile gaming got hit by platform privacy changes and an overall decrease in engagement as the world opened up again. What continues to make mobile games appealing is the unrivaled player base, established distribution platforms, and performance marketing, which enables games to scale.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Cross platform 98