The Curious Case of Playable Ads and Traditional Marketing Strategies
Deconstructor of Fun
MAY 6, 2024
It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. Simple gameplay mechanics – The game or activity featured in a playable ad should be easy to understand and play, even for those unfamiliar with the advertised product.
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