Remove Content Remove Mechanics Remove Media Remove Puzzle
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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. Simple gameplay mechanics – The game or activity featured in a playable ad should be easy to understand and play, even for those unfamiliar with the advertised product.

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The gorgeous visuals of Bionic Bay that Juhana Myllys calls Painterly Pixel Art

PreMortem.Games

I thought that the core mechanic in this 2D game was extraordinary, so I contacted the developers. The Swap The initial idea that ignited the project was the core mechanic: The Swap. It allows players to instantly swap places with any physics based object which allows for some clever puzzling through the relentless levels. “We

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Hypercasual games stagnate, but Japanese publisher KAYAC maintains faith

PreMortem.Games

” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. .”

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Introducing minigames into your game also provides an opportunity to add new monetization elements.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

Not only are collaboration events a great way to engage players, but they’re also a great way to boost your game’s monetization through the addition of new content, such as event-exclusive cosmetic items and collectibles. How well does the franchise – if it’s a film or TV show, for example – lend itself to your gameplay mechanics?

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How To Overcame Post-Launch Slump - The Case of Merge Garden

Deconstructor of Fun

Just when the market was becoming overheated with the lockdowns and merge mechanics were the all-new rage among the players. Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. Tough question. At first glance, the answer would seem to be no.