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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Minigames have continued to grow in popularity since the IDFA changes, especially amongst casual and midcore games.

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The top 22 mobile games of 2022

Game Analytics

Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked about Spinner Merge is how they came about the idea of bringing in the merge mechanic. relied on data to figure out what they wanted this game to be. The core gameplay follows a ‘build and battle mechanic’.

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Iteration over Innovation? Case: Makeover Match

Deconstructor of Fun

Although the Tactile team has several titles under their portfolio, the well-known swapping mechanic is not very common among their games. Especially with their two most recent titles Lily’s Garden and Penny & Flo , Tactile has been a stronghold for story-driven puzzle games with the collapse mechanic.

Balance 52
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The State of the Mobile Games Market in 2023

Deconstructor of Fun

The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. As you can see from our data above (source: Data.ai) there was only one genre that grew revenues last year: Party games. The Brawlers sub-genre is pretty much Brawl Stars.

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2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation

Deconstructor of Fun

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. All revenue numbers show net revenues. Finally, please take the numbers presented with a giant grain of salt.

Mobile 52
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Can Playrix' Puzzle Breakers Crack Zynga's Empires & Puzzles?

Deconstructor of Fun

This analysis is written by Taras Koshelev (Lead Game Designer at My.Games Venture Capital) who focused on game mechanics and loops and Michail Katkoff (Founder of Savage Game Studios) who covered the market and marketability. Playrix released Puzzle Breakers into soft-launch in late 2019. Puzzle RPGs on Mobile.

Puzzle 52
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Why NYT’s Connections makes you feel bad

Raph Koster

I thought it would be interesting to contrast this to Word Dad , a puzzle game made by my friend, master game designer John Cutter. A brief aside on puzzles All three of these are more correctly called puzzles, of course. This means that really, puzzles and games are terms that are matters of degree, not kind.

Puzzle 119