Struggling with UA and player retention in a post-IDFA world? Minigames are the answer
Game Refinery
APRIL 6, 2023
Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Minigames have continued to grow in popularity since the IDFA changes, especially amongst casual and midcore games.
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