How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention
Game Refinery
NOVEMBER 23, 2022
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform).
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