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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Art Production for Mobile Games: Tips & Tricks

iXie gaming

Mobile gaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobile gaming market continues to expand, mobile game developers must find ways to make their games stand out in a crowded marketplace. So, let’s dive in!

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).

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Checkmate: Discussing the Rise of Chess Games on Mobile

Game Refinery

Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.

Mobile 52
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The top 22 mobile games of 2022

Game Analytics

Masters of simulation, this studio is renowned for making popular sim games for mobile. But for this game, they layered in choice – fight enemies to make your character stronger, and avoid ones that are too tough. But not only is it the first to make it to mobile, it’s also the first one to be free to play. If done well.

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The State of the Mobile Games Market in 2023

Deconstructor of Fun

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

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In a Privacy-Centric World, Creative is More Important Than Ever

Deconstructor of Fun

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. You can't manually choose to target, because that part of the puzzle is solved by the algorithm.

AI 59