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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Art Production for Mobile Games: Tips & Tricks

iXie gaming

Mobile gaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobile gaming market continues to expand, mobile game developers must find ways to make their games stand out in a crowded marketplace.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Stumble Guys vs. Eggy Party: Which Fall Guys Clone Is the King of Mobile?

Game Refinery

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. At the time of writing, there are five special emotes in the game: Punch, Slide, Hug, and Banana. iOS downloads for Stumble Guys.

Mobile 52
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The Uncomfortably Comfortable Supercell Talk

Deconstructor of Fun

Supercell CEO’s annual blog post is a personal, inspirational, and sincere communication method from the top brass of a major mobile games company. This constraint will be a forcing mechanism to “get s**t done” as Mr. Paananen eloquently put it in his blog post. Hardly an approach to attack a mature market like mobile games.

Mobile 59
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Empires & Puzzles - From a Failing Company to a $700M Acquisition in a Year

Deconstructor of Fun

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.

Puzzle 52
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How Cookie Run Bakes its Monster Revenue

Deconstructor of Fun

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. What was Cookie Run: Kingdom ’s secret to success?

Baking 52