GamesIndustry.biz

MARCH 6, 2024

The closure of the gaming and entertainment brand will result in layoffs for 150 full-time employees, with additional contractors and content creators losing a source of income as well. Read more

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Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

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GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts. Read more

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Advertising Platformer Content Games 112

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

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PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content.

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Cross platform Mobile Mobile Platformer 104

PreMortem.Games

JANUARY 26, 2024

She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. It was a piece about architecture and advertising.

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Esports Games Advertising Build 134

PreMortem.Games

SEPTEMBER 7, 2023

PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” Parents The report also mentions the 20th year anniversary of the Pan-European Video Game Rating System, better known as PEGI.

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Advertising Games Entertainment Media 104

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. Between one job and another I always tried to include some type of content related to games.

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Dev Advertising Internet Development 160

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

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Big Games

SEPTEMBER 14, 2021

Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization. In an interview, a popular game app company has stated that the revenue generated by them are mostly from the advertisements.

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Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

JUNE 16, 2023

This feature enables players to acquire additional content, power-ups, upgrades, or cosmetic items in exchange for a fee. In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements.

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Development Advertising Games Data 52

Cocos

JANUARY 12, 2024

Extended iteration, dozens of different platforms, numerous online project validations, extensive user device coverage, continuous issue fixes, and detailed optimizations have made Cocos Runtime a mature, high-performance, highly available, multiple instances, and secure commercial mini-game and interactive digital content runtime SDK.

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Platformer Point and Click Engine Engineering 52

Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. This analysis was limited to static ads only.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

APRIL 8, 2024

To get an indication if this may be happening in practice, the survey asked respondents for their preferred monetization configuration (assuming advertising revenue is the same) among the following options: A. conversion may provide a sense of lower risk. Average lifetime value of users in the app is 10 USD; 1% of users spend 1000 USD each.

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Data Advertising Cross platform Mobile 98

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Advertising Studios Mobile Gaming Mobile 52

Wolffire Blog

MARCH 16, 2023

Support Wolfire in its goal to create more games and exciting content by checking them out! Added an advertisement for Receiver 2 in the pause menu, can be completely disabled via settings. We are thrilled to announce a new update for Receiver, just in time for a sale on all of our titles and additions of new bundles.

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Advertising Bug FPS Scripting 52

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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Advertising Mobile Gaming Mobile Mobile 52

Game Errors

APRIL 26, 2023

In addition, some streaming services may block access to their content if they detect that you are using a VPN. It’s also worth noting that not all streaming services actively block VPN usage, so you may be able to use a VPN to access content that is otherwise unavailable in your region.

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Game Daily

NOVEMBER 19, 2023

With Web Shop and the Partner Network, Xsolla offers new ways for developers to provide value back to their communities and top content creators, who also have the chance to get more deeply involved with the games and franchises they love. ” For more information, go to Xsolla.

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Cross platform Games Mobile Gaming Platformer 52

Jesper Juul

SEPTEMBER 30, 2021

Table of Contents. Playful Strategies in Print Advertising. Here’s the new Eludamos special issue on Playfulness across Media , edited by Jan-Noël Thon. Perspectives. Introduction: Playfulness across Media. Jan-Noël Thon. The Meaning of Playfulness: A Review of the Contemporary Definitions of the Concept across Disciplines.

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Media Advertising Concepts Editing 40

Logic Simplified

FEBRUARY 5, 2024

Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience. Demographic information also influences game design decisions.

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Educational Education Data Game Developer 70

Deconstructor of Fun

AUGUST 21, 2023

Dozens of copies of the same sniper rifle with slightly different stats is a cheap way to extend content, and players willingly grind for hours to get a rifle with +5% damage. Producing enough content for both PvP and PvE requires entirely separate pipelines that creates anti-synergy. Hero mode will need to build all this out.

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Co-op Esports Content Advertising 52

iXie gaming

APRIL 24, 2023

Content Moderation: User-generated content must be managed by metaverse games to make sure it complies with rules and regulations. Below are some of them: New Revenue Streams: NFT game development offers new and innovative ways to monetize gaming experiences, including virtual goods, in-game advertising, and subscriptions.

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Game Developer Game Development Development Educational 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

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Advertising Data Platformer Mobile 52

PreMortem.Games

APRIL 11, 2023

Leveraging its extensive catalog of content, Magic Tiles 3 uses Subscriptions to drive LTV from day 0. In the short term, Piano Fire: Edm Music & Piano generates revenue via Rewarded Videos by offering its content one-by-one. It is similar to Magic Tiles 3 from the gameplay perspective, but its monetization is IAA-driven.

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Tile Racing Puzzle Games 104

Ask a Game Dev

MAY 11, 2023

They can choose to give those preview copies to whoever they wish - news sites, bloggers, streamers, content creators, or whoever. That is the tradeoff to the publisher - their marketing department wants their advertising to reach the target audience for their upcoming games.

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Advertising Dev Media Content 40

iXie gaming

FEBRUARY 23, 2023

It has come a long way since its release, and its applications have gone beyond game development to reach other areas like architectural visualizations, film, television content creation, broadcasting, and more. In Advertising: Compared to design or architecture, Unreal Engine may have more potential for use in advertising and marketing.

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Engine Engineering Polygon Advertising 52

Big Games

NOVEMBER 13, 2023

Developers might also exhibit their game at events or employ independent advertising, such as sponsored content or YouTube reviews, to attract targeted audiences and cultivate a fan following. This stage may also include creating new features, expansions, and content to keep the game exciting and engaging for players.

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Concepts Game Developer Game Development Development 52

iXie gaming

SEPTEMBER 14, 2023

While a lot of its success can be attributed to the company’s support with content updates over the years, the key to its mass appeal lies in its ability to let players express themselves by creating their own experiences and games within the platform. Provide meaningful content and experiences to both paying and non-paying players.

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Scripting Terrain Games Content 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. In particular, teams are not incentivised on the KPIs or targets that are outputs from this new approach and so they are limited in the full value they could realize.

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Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

JANUARY 17, 2023

This week, the fearsome trio Eric K, Eric S, and Laura go through their 2023 Predictions: Eric K makes a call on the mobile & console markets, blockchain, China, and AppLovin; Eric S on content, M&A’s, brand advertising, and a few “too hot for TV” surprises; Laura on Apple & VR, monetization and innovation in mechanics.

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Mobile Gaming Mobile Mobile Sandbox 52

Game Daily

MARCH 22, 2023

In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth. Meta] : We know that with the changes in the ecosystem, measurement has been challenging across digital advertisers.

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Advertising Concepts Balance Technology 52

Filmustage

APRIL 19, 2022

Also young fillmaker was acclaimed in the advertising industry, as he won a Clio Award in 1992 for his Red Cross commercial. And even when the content is quite passive, the director fills the "visual silence" with tracking shots & dynamic panning. We have already noticed many of the techniques Bay uses for dynamics.

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Film Point and Click Advertising Content 52

Game Dev Unchained

FEBRUARY 2, 2022

You are now a valuable asset that can utilize the same toolset that you have obtained throughout your career and am able to jump to other mediums like movies, architecture, and advertisement seamlessly. That is because, real-time technology are openly being used in all industries and the demand is only growing.

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Entertainment Lightmap Baking Technology 52

Filmustage

MAY 3, 2023

Patreon permits artists to establish a stable revenue stream and connect with their supporters through exclusive content and rewards. Image source: IMDB.com Advertising and promotion Efficient marketing is essential in attracting backers and achieving your funding goal. The "Veronica Mars" movie, which gathered over $5.7

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Film Indy Platformer Agent 52

Ask a Game Dev

DECEMBER 20, 2022

Place and advertise the clues to the puzzle goal within the environment. One good strategy in puzzle design, in my experience, is to provide a secondary optional bonus puzzle that uses the same rules as the puzzle on the critical path, but provides some additional content or reward to the player for completing it.

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Puzzle Playtesting Advertising Dev 52

iXie gaming

JANUARY 19, 2024

Developers are now using AI for natural language processing (NLP), procedural content generation, and personalized gaming experiences. The increased adoption of mobile gaming has enabled gaming companies to overcome Identifier for Advertisers (IDFA) constraints, maximizing their audience reach.

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