Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. They are typically found on mobile devices as part of a larger app or within mobile web browsers.

Advertising 59

Advertising Mobile Mobile Media 59

GamesIndustry.biz

JANUARY 10, 2023

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

Mobile 103

Mobile Mobile Advertising Mobile Gaming 103

PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.

Esports 134

Esports Games Advertising Build 134

Game Refinery

MAY 31, 2023

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. We conducted a study to find out.

Data 87

Data Mobile Gaming Advertising Mobile 87

Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. 5 Chi-squared test of 16 Gaming A/B tests. 4 Greyser, Werner.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

Dev 160

Dev Advertising Internet Development 160

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

PreMortem.Games

JUNE 22, 2023

Money spent on games In the last six months, more than half of the player base has spent money on video games. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest. Games as marketing In recent years, video games have emerged as valuable marketing tools for numerous companies.

Cross platform 104

Cross platform Mobile Mobile Platformer 104

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

Build 98

Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

FEBRUARY 26, 2024

Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Entertainment 80

Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.

Mechanics 90

Mechanics Build Mobile Gaming Mobile 90

Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

Concepts 52

Concepts Game Developer Game Development Development 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. The integration of In-App purchases within HTML5 games presents a sustainable business model that fosters long-term success and financial stability for developers.

Development 52

Development Advertising Games Data 52

Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.

Cross platform 52

Cross platform Games Mobile Gaming Platformer 52

Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

Esports 52

Esports Mobile Mobile Mobile Gaming 52

Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.

Mobile Gaming 16

Mobile Gaming Mobile Mobile Games 16

Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.

Mobile 52

Mobile Mobile Advertising AI 52

Deconstructor of Fun

FEBRUARY 5, 2024

Verdict: CORRECT (1 Point) #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They have more data than the publishers, which means that we can't win.

Racing 52

Racing Advertising Platformer Writing 52

Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

Advertising 52

Advertising Data Platformer Mobile 52

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. Month-On-Month eCPM Analysis Similarly to our previous post about eCPM trends, we are sharing month-over-month changes for ten different games.

Mobile Gaming 77

Mobile Gaming Mobile Mobile Data 77

Game Errors

APRIL 26, 2023

But that’s usually because they benefit from that in the end – it’s advertising for their premium services. In this case, we’re including hackers, government agencies, or advertisers. The only exceptions are major companies with significant infrastructure that can afford to invest lots of resources into their free offers.

Internet 52

Internet Advertising Data Content 52

Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1 All that is lost with ATT.”

Mobile 52

Mobile Mobile Puzzle Mobile Gaming 52

iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

Game Developer 52

Game Developer Game Development Development Cross platform 52

GamesIndustry.biz

OCTOBER 31, 2023

An Israeli government advertisement showing graphic footage of the Gaza conflict has reportedly appeared in mobile games including Angry Birds. An investigation by Reuters found six cases of an ad including videos of rocket attacks and explosions appearing in mobile games in the UK, France, Austria, Germany, and Holland.

Mobile Gaming 122

Mobile Gaming Graphics Mobile Mobile 122

Deconstructor of Fun

OCTOBER 2, 2022

Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies.

Localization 52

Localization Games Advertising Racing 52

iXie gaming

JANUARY 19, 2024

Top gaming companies have expanded their reach across different platforms, including mobile, console, and PC. This expansion has seen players enjoy their favorite games on their favorite devices at any time they want. An Increase in Women in Gaming The gaming sector has long been dominated by men.

Cross platform 52

Cross platform Esports AI Games 52

Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. The space is now awash with a variety of publishers, including the aforementioned SayGames, Kwalee and Homa, as well as Rollic (also acquired by Zynga), Popcore and Good Job Games.

Mechanics 52

Mechanics Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobile games. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy.

Puzzle 52

Puzzle Mobile Mobile Advertising 52

Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

Puzzle 52

Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

The Knights of Unity

JUNE 15, 2020

This is one of the pillars for creating and developing mobile games. Without it, the game would probably not be so well thought out, which could badly affect the return on investment (ROI). Basically due to the fact that there are almost no physical customers in mobile games. advertising). Change assessment.

Data 52

Data Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

Games 52

Games Mobile Mobile Art 52