Koei Tecmo sues mobile dev Youzoo for repeated copyright infringement
Game Developer
APRIL 11, 2024
Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.
Another class action lawsuit accuses FunPlus of false advertising
GamesIndustry.biz
MAY 18, 2023
A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.
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What the Rise of Hybrid-Casual Games Means for Advertisers
Game Refinery
FEBRUARY 22, 2024
Find out how hybrid-casual games offer plenty of opportunities for mobile marketers to improve the effectiveness of their ad campaigns.
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What's next for in-app purchases, in-game ads and mobile monetization
GamesIndustry.biz
JANUARY 10, 2023
To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.
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What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. So, what are the best mobile game ad networks ? What are Mobile Ad Networks?
Understanding the future of brands place in games | Playable Futures
GamesIndustry.biz
APRIL 24, 2024
Later still would come Flash games promoting the work of pop stars , the notion of live, updated billboards in game environments, and the complicated ascendance of ads as a means to monetise mobile games. You can find all previous Playable Futures articles here. Read more
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The Curious Case of Playable Ads and Traditional Marketing Strategies
Deconstructor of Fun
MAY 6, 2024
Digital advertising has come a long way since the first banner ads of the 90s. It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. One style of interactive ad that has emerged recently is the “playable ad.”
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Bucking the Recession in Mobile Gaming
Deconstructor of Fun
DECEMBER 5, 2022
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. Nevertheless, mobile gaming represents a whopping 61% of all games revenue , a number that would be even larger should we account for all the in-app-ad revenue.
Future Monetization Trends that Revolutionize the Mobile Game Apps
Big Games
SEPTEMBER 14, 2021
Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. . Diversifying Revenue Source Leads to Increased Results.
The Mobile Games Industry In the Year 2023
Deconstructor of Fun
JANUARY 31, 2023
. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Join one of the few powerful game companies taking over mobile. Exit mobile. Instead, the indie developers will have three options.
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The State of the Mobile Games Market in 2023
Deconstructor of Fun
JANUARY 17, 2023
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.
What are AAA Games and Mobile Games?
iXie gaming
FEBRUARY 17, 2023
With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. As a result, mobile gaming is pushed aside in favor of AAA titles, which have their own position in the market. Games with expensive advertising campaigns. But now, we have more complex 3D mobile games like PUB-G.
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.
Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items
PreMortem.Games
JUNE 22, 2023
Technological advancements, especially in mobile and 5G technology, along with the emergence of cloud gaming services, are playing a pivotal role in enhancing the overall player experience. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest.
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So, how is the European games market doing? Plus 20 years of PEGI
PreMortem.Games
SEPTEMBER 7, 2023
Most people play on their mobile phone (68%), followed by console (58%) and PC (48%). PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” million players.
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Bukola Akingbade of Kucheza Gaming on nurturing dreams and shaping industries
PreMortem.Games
JANUARY 26, 2024
Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. It was a piece about architecture and advertising. So from my second year in university, I knew I was going to go into advertising for sure.” So my father said he thought I would enjoy architecture.”
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Creative diversification and differentiation
Game Daily
DECEMBER 1, 2022
In a global study, more than 50% of mobile gamers who downloaded a new game, had heard about it at least one week earlier 2. In an ecosystem where user data is not available, advertisers must find new ways to connect with and understand players on a deeper level—and this is why common motivators are so important.
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What’s the Best Time to Request Permission From Users for ATT? (iOS)
Game Refinery
MAY 31, 2023
When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. We conducted a study to find out.
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”
PreMortem.Games
FEBRUARY 2, 2024
He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.
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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Deconstructor of Fun
JANUARY 27, 2020
Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games. 3: They have an awesome Medium blog and podcast called LevelUp.
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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.
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Why ad ceative is more important than ever
Deconstructor of Fun
DECEMBER 19, 2022
In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. ✉️ Received this email from a friend?
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2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile
Deconstructor of Fun
JANUARY 10, 2021
Mat Baker has been making mobile games for 15 years. 2020 was a very good year for mobile games. Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy. It made $5.1
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In a Privacy-Centric World, Creative is More Important Than Ever
Deconstructor of Fun
DECEMBER 19, 2022
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
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Playing both sides: How senior marketing leaders can ensure they build winning gaming teams
Game Daily
MAY 19, 2023
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.
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New report shows game investment slowdown
Game Daily
AUGUST 21, 2023
The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.
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The Influence of Demographics on the Video Game Industry
Logic Simplified
FEBRUARY 5, 2024
When it comes to choosing the right advertising channels and developing marketing campaigns, our developers use demographic information that speaks about the interests of the target audience and then they allocate their marketing budget accordingly and more effectively. The 16-24 age group represents a mere 14.2%
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How Developers and Publishers Can Use HTML5 Games to Drive Revenue
iXie gaming
JUNE 16, 2023
In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements.
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2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation
Deconstructor of Fun
JANUARY 31, 2021
Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Finally, please take the numbers presented with a giant grain of salt. Among the most notable transactions was Playtika’s recent $14.6
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From Concept to Launch: The Step-by-Step Game Development Process
Big Games
NOVEMBER 13, 2023
It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Artists and designers work hand-in-hand to make the mobile game visually pleasing. Dive in to explore the madness that goes into creating games that play beautifully.
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IDFA - 6 Things Your Company Needs to do Yesterday
Deconstructor of Fun
AUGUST 25, 2020
Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.
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Pricing Starter Packs: When Conversion is King, We May Price Too Low
Deconstructor of Fun
APRIL 8, 2024
To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). Survey questions and aggregate responses: Question 1: How many years have you worked with mobile apps?
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Destiny 2 Error Code Seal: Fix it Quickly
Game Errors
JUNE 10, 2023
UPnP (Universal Plug and Play) is a networking protocol that permits network devices like personal computers, Internet gateways, mobile phones, and Wi-Fi access points, which helps establish network services. Advertisement period and time Specify the two options you see: Advertisement Period : The standard here is 30 minutes.
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Xsolla grows digital payment services for games
Game Daily
NOVEMBER 19, 2023
Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.
How Mobile Gaming Could Come to an End
Deconstructor of Fun
FEBRUARY 26, 2024
I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Just remember one thing: Even though Facebook pulled the plug on games, the gaming business rose to unexpected new heights on a new platform, which was mobile. We’re like frogs being slowly boiled alive.
Is Microsoft buying Activision market share?
Gamesbrief
AUGUST 22, 2022
Sony was more, and the two main mobile platforms were about 1/3 of the total. (As That would include Nintendo, advertising, Steam, platforms in other large territories such as China and direct-to-consumer offerings such as Blizzard’s World of Warcraft , Hearthstone and Overwatch. That leaves 43% from… elsewhere.
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2023: Year in Retrospect for the Gaming Industry
iXie gaming
JANUARY 19, 2024
This implies that players switch between mobile, PC, and console. More Robust Franchises Have Gone Mobile There’s a significant increase in the use of smartphones in 2023. Top gaming companies have expanded their reach across different platforms, including mobile, console, and PC. But what does this mean for developers?
The Audit of Our 2023 Predictions
Deconstructor of Fun
FEBRUARY 5, 2024
Verdict: CORRECT (1 Point) #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They have more data than the publishers, which means that we can't win.
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How Mino is using NFTs to promote monster game Dimensionals
Game Daily
MARCH 15, 2023
Off the back of a $2 million seed fund, the company launched a series of successful collectible RPGs for mobile, including MiniMonsters, Cat Game, and Dog Game. “In Web2, you need to spend advertising money with Google or Apple to acquire users. Mino was founded back in 2011.
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AppLovin - Poster Boy of Vertical Integration
Deconstructor of Fun
MAY 13, 2020
What caused their shift into mobile gaming? Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. What caused their shift into mobile gaming? So: Who is AppLovin? First Name.
Best Practice and Strategies for Targeted IAP Offers in Mobile Games
Game Refinery
JUNE 21, 2023
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
Supercell’s Strategic Initiatives that Will Transform the Company
Deconstructor of Fun
APRIL 12, 2023
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.
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Playtika goes from social casino to casual - and that’s not good
Deconstructor of Fun
NOVEMBER 14, 2022
You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.
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