Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games. 3: They have an awesome Medium blog and podcast called LevelUp.

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Big Games

NOVEMBER 13, 2023

It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Artists and designers work hand-in-hand to make the mobile game visually pleasing. Developers work closely with the engineers to decide the game mechanics.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. 2020 was a very good year for mobile games. Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only. Gone are the days where a reasonable attempt at a core mechanic and a saga map were all you needed for 6 figure revenue.

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The Knights of Unity

MAY 6, 2020

Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. As the name suggests, hyper-casual games are derived from casual games, but they have simpler mechanics and instant gameplay. They include short rounds and maximally simplified mechanics. Mechanics in Hyper Casuals.

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Finally, please take the numbers presented with a giant grain of salt. Among the most notable transactions was Playtika’s recent $14.6

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Game Daily

MARCH 10, 2023

How does the tower defense (TD) genre – generally associated with casual, mobile gaming – fit into the Web3 world? Based on the then-nascent free-to-play (ftp) model, and usually monetized through advertising, the phenomenon even featured in the Wall Street Journal. Let’s take a look.

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Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. You see, 91% of Sega’s revenue on mobile comes from Japan.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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iXie gaming

MAY 24, 2023

With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness. From the explosion of the mobile gaming market to the demand for instant gratification, we will examine the factors that have propelled hyper-casual games to the forefront of the gaming industry.

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. In the past, product marketers crafted creative strategies while advertising networks handled audience targeting and acquisition, armed with a wealth of user data. The real challenge lies in getting that game into the hands of players worldwide.

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Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s again taking a super simple addictive core game but actually pairing it with a simplified progression mechanic and some amount of live operations. Missed a previous newsletter?

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Deconstructor of Fun

JANUARY 13, 2021

In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. While Hypercasual games IAP is very modest, the estimated ad revenues are over 3B making this the fourth largest genre on mobile in line with Social Casino. Over 2020, YoY downloads for Hypercasual games went from 7.8B

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Deconstructor of Fun

MAY 9, 2023

They launched a new game from a new studio entering the most competitive genre on mobile in the midst of Apple’s privacy apocalypse and has generated a billion dollars in revenue in two years. It’s an additional visual progression mechanic, which we know works well for the audience. Wonder how they will expand their Royal-verse.

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Deconstructor of Fun

JUNE 6, 2022

For most players (including payers) the Pass is primarily retention and an engagement mechanism. Passes also lack strong frustration points that generate disappointment , compared to other monetization mechanisms like timers (that temporarily block the access to the fun) or loot boxes (that obfuscate the actual value of the purchase).

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Deconstructor of Fun

SEPTEMBER 6, 2021

And that is having the ad monetization mechanics. This mechanics is comprised of rewarded videos or interstitials or even banners, which we are not using due to their relatively poor performance. So in the sense, making the new mechanic familiar with the art of a game they are already playing. Best Fiends is a puzzle game.

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Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Almost all Social Casino titles have fought for market share by staying safe and delivering authentic casino experiences on mobile. To make sure you don’t miss on all of the ?content

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Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. As people were locked down and real-life casinos shut down, casino games on mobile made bank. Casino on Mobile Trends, Demographics, Audience, and IPs. Brazil), staying at home drove demand for casino games on mobile nevertheless. 2021 was a much different year.

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. Mobile ad spending worldwide is going up and shifting faster than ever from traditional channels like TV, OOO into digital.

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Deconstructor of Fun

NOVEMBER 3, 2023

A 10-year gaming industry veteran, leading game development teams focused on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers, and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

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Keith Burgun

JUNE 7, 2022

Here are some more specific examples of gacha-ism mechanics that we see all over our games, gacha and otherwise: The (dreaded) crafting system. At this point, these and many other mechanics are so ubiquitous that I might actually sound like a crazy guy to many people reading this. A slow, consistent drip of rewards. The alternative.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space. Nebojsa Radovic.

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Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. The match 3 success trifecta generally consists of: a fun core match mechanic a good metagame with a clean sense of progression a new feature or innovation that brings something different to the space.

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Deconstructor of Fun

JANUARY 24, 2023

TWIG #216 Ubisoft Staff Threatens to Strike over 4-Day Work Week / Laying out the Bull case for Mobile ? Moreover, different thematics appeal to different people – mobile games will relaunch the same game with a reskin (ex: change the dragons to fairies ), to attempt to appeal to a broader audience. Signups liver January 25th!

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). To make sure you don’t miss on all of the ?content

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Deconstructor of Fun

SEPTEMBER 19, 2022

The usage of spells, tactics, and magic items : Mechanics reminiscent of classic puzzle game boosters, but with more limited uses. Puzzle RPGs where the real meat is on the RPG and hero collection mechanics. Allowing to manually select the troops for each level could’ve also empowered collection and liveops mechanics.

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Deconstructor of Fun

NOVEMBER 2, 2023

A 10-year gaming industry veteran, leading game development teams focussed on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

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Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Coin Master truly innovated on a core Casino mechanic by making random chance just one block in the core loop, not the only block.

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Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

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Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Mechanics like auto-win and auto-battle clearly indicate the need for players to shorten their session and “be done” with the matching component of E&P. An unprecedented success from a no-name developer.

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Deconstructor of Fun

DECEMBER 11, 2019

The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. Source: Mobile Gaming Industry Analysis for H1 2019. A graph showing who’s converting the best on hypercasual supply during 2018.

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Deconstructor of Fun

NOVEMBER 6, 2023

This practice allowed them to fully immerse themselves in various games, gaining firsthand experience of monetization models, community dynamics, and gameplay mechanics. This shift became particularly prominent after the IDFA (Identifier for Advertisers) changes, which really shook things up in the industry. What's behind this shift?

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