Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .

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iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.

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AAA Mobile Gaming Mobile Mobile 52

Game Refinery

MAY 4, 2023

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.

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GamesIndustry.biz

JANUARY 10, 2023

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

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Mobile Mobile Advertising Mobile Gaming 99

GamesIndustry.biz

APRIL 24, 2024

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here. Read more

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Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. Month-On-Month eCPM Analysis Similarly to our previous post about eCPM trends, we are sharing month-over-month changes for ten different games.

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Mobile Gaming Mobile Mobile Data 77

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

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Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. One style of interactive ad that has emerged recently is the “playable ad.”

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Advertising Mobile Mobile Media 101

Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.

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PreMortem.Games

JUNE 22, 2023

They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content. Technological advancements, especially in mobile and 5G technology, along with the emergence of cloud gaming services, are playing a pivotal role in enhancing the overall player experience.

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Game Refinery

MAY 31, 2023

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. We conducted a study to find out.

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Data Mobile Gaming Advertising Mobile 87

PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.

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Game Daily

DECEMBER 1, 2022

Launch with a strong first impression Ads are typically the first part of a game which players will see and as we all know: first impressions count. In a global study, more than 50% of mobile gamers who downloaded a new game, had heard about it at least one week earlier 2.

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Advertising Mobile Gaming Mobile Mobile 52

PreMortem.Games

SEPTEMBER 14, 2023

Unity’s game engine is a popular developer tool and, by comparison, easier to master than Epic Games’ Unreal Engine. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.

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Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.

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Mechanics Build Mobile Gaming Mobile 90

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Build Advertising Mobile Gaming Games 98

Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Mobile Gaming Mobile Mobile Games 16

Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

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Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

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Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. ✉️ Received this email from a friend?

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Mobile Mobile Advertising AI 52

Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.

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Cross platform Games Mobile Gaming Platformer 52

Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. You see, 91% of Sega’s revenue on mobile comes from Japan.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobile games. But the actual number is over 30% larger as the in-app-ad revenues in Casual games are very significant.

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Puzzle Mobile Mobile Advertising 52

Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?

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Mobile Gaming Data Mobile Mobile 52

The Knights of Unity

MAY 6, 2020

Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. This Free2Play model generates more than 50% of the global gaming market revenue. Their beginnings reach to the early ’70s, but then they were called arcade games. Have you ever seen their splash screens? Interested?

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Mechanics Mobile Gaming Games Mobile 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. Netflix games will start on mobile. Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG.

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Mobile Mobile Mobile Gaming Games 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. The integration of In-App purchases within HTML5 games presents a sustainable business model that fosters long-term success and financial stability for developers.

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Development Advertising Games Data 52

Deconstructor of Fun

FEBRUARY 5, 2024

Verdict: CORRECT (1 Point) #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They have more data than the publishers, which means that we can't win.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

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Mobile Mobile Engine Engineering 119

Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Finally, please take the numbers presented with a giant grain of salt. billion IPO. Instead, the effect will be gradual.

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Game Analytics

NOVEMBER 18, 2022

Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’ You can find their original version here.

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Advertising Mobile Gaming Game Developer Game Development 52

iXie gaming

JANUARY 19, 2024

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. This implies that players switch between mobile, PC, and console. Well, this implies that developers have had to work more on cross-platform games, ensuring they deliver seamless cross-platform experiences. Approximately 6.92

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