Balance Concepts Data Puzzle 
Deconstructor of Fun
JANUARY 10, 2021
Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado.
Game Analytics
DECEMBER 28, 2022
relied on data to figure out what they wanted this game to be. That’s the core concept from Voodoo. We love the concept. Stranger Things: Puzzle Tales by Next Games. Stranger Things: Puzzle Tales wasn’t initially created for the Netflix Platform. Which is a difficult balance to strike. Net Fishing!
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Deconstructor of Fun
SEPTEMBER 28, 2020
The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs. While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success.
Deconstructor of Fun
MAY 20, 2020
A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Their attempt with Spooky Pop likely informed some of the good decisions that led to HDP: balancing known wins and innovation, testing a recognizable and previously loved IP and following best practices from top casual games. Puzzle Pass.
Deconstructor of Fun
FEBRUARY 24, 2020
Do you have a concept in mind?” Will you make another puzzle game?”. Some of the puzzle games I’ve worked on. Puzzles are one of the biggest market categories and it continues to grow each year. Example : Imagine I have a solid concept for a “Match-3 with a social metagame”. These are valid questions.
Deconstructor of Fun
JANUARY 13, 2021
Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Mediation platforms have access to a large scale of marketability data across many publishers.
Deconstructor of Fun
JUNE 3, 2020
This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. The key to success is balancing IPM and LTV, and making sure that the gains on the IPM side are higher than the losses on the LTV side of the equation.
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