Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

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Deconstructor of Fun

JANUARY 13, 2021

In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. While Hypercasual games IAP is very modest, the estimated ad revenues are over 3B making this the fourth largest genre on mobile in line with Social Casino. Over 2020, YoY downloads for Hypercasual games went from 7.8B

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Deconstructor of Fun

JANUARY 19, 2021

Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Small Giant did it with Puzzle and Empires. RPG games on mobile in the West reached new heights during the lockdowns. This makes RPGs the third-largest genre on mobile after Strategy ($5.0Bn) and Puzzle ($5.1Bn) games.

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Game Refinery

OCTOBER 26, 2023

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.

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Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Playing levels awards stars , which are used to earn coins in the Puzzle Pass. The Twist: The Puzzle Pass.

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Deconstructor of Fun

FEBRUARY 24, 2020

This blog post is brought to you by ironSource - a growth platform that turns amazing studios into amazing businesses. So we suggest that you head on to ironsrc.com and check the platform for yourself! ? But games are a powerful platform that can convey emotions, learning and meaning. Will you make another puzzle game?”.

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Deconstructor of Fun

JUNE 3, 2019

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Games Cross platform Mobile Mobile 59

Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

JANUARY 21, 2021

This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. It grew the market and became bigger than Hearthstone on mobile.

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Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai

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Deconstructor of Fun

SEPTEMBER 11, 2023

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. Yet, the real game-changer came when they borrowed a fraction of these strategies and applied them to an entirely new puzzle game.

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Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience.

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Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff.

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Deconstructor of Fun

MAY 4, 2020

Most mobile gaming companies bet on incremental innovation as their gateway to success. Instead, we think that Clans would have declined even without Clash Royale (albeit at a slower rate) due to the “law of gravity” that all mobile games face after launch and, therefore, that Clash Royale was net positive. Cover image: Talouselämä. #1

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Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. Mobile ad spending worldwide is going up and shifting faster than ever from traditional channels like TV, OOO into digital.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

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Deconstructor of Fun

JANUARY 17, 2022

If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. This post is sponsored by Xsolla.

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Deconstructor of Fun

MARCH 22, 2021

Early this year the Turkish mobile startup Dream Games has raised $50 million in new funding ($57.5M Especially since the game seeks to dominate the puzzle genre, which is the largest and arguably the most competitive genre in mobile games. In casual games overall, puzzle games account for just over 50% of all revenue for 2020.

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). the second piece of the puzzle.

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