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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market.

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The State of the Mobile Games Market in 2023

Deconstructor of Fun

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B A game that really fell during 2022 losing nearly half of its revenues in the process.

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The top 22 mobile games of 2022

Game Analytics

Hit & Run is a typical runner game, where you avoid dangers and collect, well, in this case, people. But for this game, they layered in choice – fight enemies to make your character stronger, and avoid ones that are too tough. What we especially love is Rovio decided to make this an affordable premium game, rather than F2P.

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Supercell’s Strategic Initiatives that Will Transform the Company

Deconstructor of Fun

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

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Checkmate: Discussing the Rise of Chess Games on Mobile

Game Refinery

More importantly, it showed audiences worldwide that this 1400-year-old board game can be glamorous, resulting in over 3.2 million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix. on Android/iOS or $46.99/$48.99

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The Hybridcasual Gamble

Deconstructor of Fun

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. The space is now awash with a variety of publishers, including the aforementioned SayGames, Kwalee and Homa, as well as Rollic (also acquired by Zynga), Popcore and Good Job Games.