PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

Dev 162

Dev Advertising Internet Development 162

Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. 5 Chi-squared test of 16 Gaming A/B tests. 4 Greyser, Werner.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.

Cross platform 52

Cross platform Games Mobile Gaming Platformer 52

Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

Concepts 52

Concepts Game Developer Game Development Development 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

Build 98

Build Advertising Mobile Gaming Games 98

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. In-App Purchases Developers can harness the power of this highly effective method to seamlessly implement In-App purchases within HTML5 games.

Development 52

Development Advertising Games Data 52

Deconstructor of Fun

FEBRUARY 26, 2024

Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Games 80

Game Errors

APRIL 26, 2023

In addition, some streaming services may block access to their content if they detect that you are using a VPN. It’s also worth noting that not all streaming services actively block VPN usage, so you may be able to use a VPN to access content that is otherwise unavailable in your region.

Internet 52

Internet Advertising Data Content 52

Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52

Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.

Mobile Gaming 16

Mobile Gaming Mobile Mobile Games 16

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

Advertising 52

Advertising Data Platformer Mobile 52

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

Game Developer 52

Game Developer Game Development Development Cross platform 52

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

JANUARY 19, 2024

Its immense potential to revolutionize the sector and dramatically enhance game immersion is what has made this technology popular. Developers are now using AI for natural language processing (NLP), procedural content generation, and personalized gaming experiences.

Cross platform 52

Cross platform Esports AI Games 52

Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1 All that is lost with ATT.”

Mobile 52

Mobile Mobile Puzzle Mobile Gaming 52

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobile games. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy.

Puzzle 52

Puzzle Mobile Mobile Advertising 52

Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. The space is now awash with a variety of publishers, including the aforementioned SayGames, Kwalee and Homa, as well as Rollic (also acquired by Zynga), Popcore and Good Job Games.

Mechanics 52

Mechanics Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

OCTOBER 2, 2022

As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments.

Localization 52

Localization Games Advertising Racing 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

Deconstructor of Fun

MAY 9, 2023

Top Match-3 Games excluding Blast over the last 52 weeks, iOS/Android, Worldwide Dream Global launched their first game Royal Match in February 2021 and it’s been a top-grossing game ever since. One could even suppose that it makes content transfer (levels, features) even easier between the two games.

Puzzle 69

Puzzle Mechanics Feature Build 69

Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

Puzzle 52

Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.

Mobile Gaming 132

Mobile Gaming Mobile Mobile Puzzle 132

PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. Scumbag move But what got one studio head to call it “ an astonishing scumbag move ” is that the policy allows Unity to apply the new charges to “eligible games currently in the market.” billion last year.

Engine 117

Engine Engineering Game Engine Platformer 117

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Event- and content-specific currencies is a trend we’re across all the genres. billion IPO.

Mobile 52

Mobile Mobile Games Feature 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

Advertising 52

Advertising Games Platformer Studios 52

The Knights of Unity

MAY 6, 2020

Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. That is when mobile games have begun to be (successfully) monetised.

Mechanics 52

Mechanics Mobile Gaming Games Mobile 52

Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

JUNE 13, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. Most of the publishing deals fall flat when the published game succeeds (assuming the game is F2P). Why pay $17.99? Revenue Play?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Deconstructor of Fun

JUNE 6, 2022

Additionally, the Pass-related quests are great to foster horizontal content exploration , by directing players to engage with specific game modes or incentivizing them to acquire, play with and upgrade all the characters. These missions can be released progressively to provide a reason for players to come back regularly to the game.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52