Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

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Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .

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PreMortem.Games

SEPTEMBER 14, 2023

Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,

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Game Refinery

MAY 4, 2023

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.

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Game Daily

NOVEMBER 24, 2023

The complaint states: “Roblox advertises its product as ‘family friendly’ despite rampant inappropriate and predatory conduct.” Founder Alexandra Walsh commented: “There’s a misperception that Roblox is safe – the brand has a bit of a halo around it due to the company falsely advertising itself that way to parents.”

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.

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Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

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Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.

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Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. ✉️ Received this email from a friend?

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iXie gaming

JANUARY 19, 2024

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. This implies that players switch between mobile, PC, and console. More Robust Franchises Have Gone Mobile There’s a significant increase in the use of smartphones in 2023.

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Gamesbrief

AUGUST 22, 2022

Sony was more, and the two main mobile platforms were about 1/3 of the total. (As As an aside, and looking at 2020, we see that the 4 main platforms of Apple, Google, Sony and Microsoft represent 57% of Activision’s revenue. Sometimes, the platforms that we think are big… are not as big as we think.

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iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software. Read Also: Top 5 HTML5 Game Frameworks 7.

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Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

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Deconstructor of Fun

FEBRUARY 5, 2024

The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.

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Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.

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Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. 2020 was a very good year for mobile games. The numbers above show net revenues (platform cut taken away) in the Western markets (China, Japan and Korea excluded). Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only.

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Big Games

NOVEMBER 13, 2023

It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Artists and designers work hand-in-hand to make the mobile game visually pleasing. Dive in to explore the madness that goes into creating games that play beautifully.

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Game Daily

MARCH 15, 2023

Off the back of a $2 million seed fund, the company launched a series of successful collectible RPGs for mobile, including MiniMonsters, Cat Game, and Dog Game. “In Web2, you need to spend advertising money with Google or Apple to acquire users. Mino was founded back in 2011.

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Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. You see, 91% of Sega’s revenue on mobile comes from Japan.

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Deconstructor of Fun

APRIL 8, 2024

To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). In a cross-platform free-to-play future that becomes all the more important! Response: 7.9 years (median: 4.4)

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Deconstructor of Fun

MAY 13, 2020

What caused their shift into mobile gaming? Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. What caused their shift into mobile gaming? So: Who is AppLovin?

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Netflix games will start on mobile.

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Game Analytics

NOVEMBER 18, 2022

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. You can find their original version here.

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iXie gaming

MAY 24, 2023

With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness. From the explosion of the mobile gaming market to the demand for instant gratification, we will examine the factors that have propelled hyper-casual games to the forefront of the gaming industry.

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Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. Tune in to the podcast below through your platform of choice: What Precisely Is Product Marketing? Product marketers faced a data drought, where advertising networks could no longer rely on automatic mechanisms to find the right audience.

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Grumpy Gamer

JANUARY 25, 2018

This is based on dollars, not units, so mobile numbers will be smaller due to price. For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Here is a breakdown of Thimbleweed Park sales by store for 2017. 75% of the money from Apple comes from iOS.

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Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai And in many ways, that is by design.

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Brand Game Development

MARCH 27, 2017

Step 3: Choose your platforms and learn them. Don’t just pick a platform and get started, though! Figure out the mindset of your audience on each particular platform and customize your message. Once you know how a platform works, get set up. You can make prudent use of hashtags on applicable platforms.

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