Game Daily

NOVEMBER 24, 2023

The complaint states: “Roblox advertises its product as ‘family friendly’ despite rampant inappropriate and predatory conduct.” Founder Alexandra Walsh commented: “There’s a misperception that Roblox is safe – the brand has a bit of a halo around it due to the company falsely advertising itself that way to parents.”

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Game Refinery

MAY 4, 2023

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.

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PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.

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Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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iXie gaming

JANUARY 19, 2024

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. This implies that players switch between mobile, PC, and console. More Robust Franchises Have Gone Mobile There’s a significant increase in the use of smartphones in 2023.

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Big Games

NOVEMBER 13, 2023

It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Artists and designers work hand-in-hand to make the mobile game visually pleasing. Dive in to explore the madness that goes into creating games that play beautifully.

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iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

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Mobile Mobile Engine Engineering 118

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. 2020 was a very good year for mobile games. The numbers above show net revenues (platform cut taken away) in the Western markets (China, Japan and Korea excluded). Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only.

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Deconstructor of Fun

APRIL 8, 2024

To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). In a cross-platform free-to-play future that becomes all the more important! Response: 7.9 years (median: 4.4)

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Data Advertising Cross platform Mobile 98

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Netflix games will start on mobile.

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Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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Advertising Games Platformer Studios 52

Deconstructor of Fun

MAY 13, 2020

What caused their shift into mobile gaming? Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. What caused their shift into mobile gaming? So: Who is AppLovin?

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Mobile Gaming Data Mobile Mobile 52

iXie gaming

MAY 24, 2023

With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness. From the explosion of the mobile gaming market to the demand for instant gratification, we will examine the factors that have propelled hyper-casual games to the forefront of the gaming industry.

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Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

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Deconstructor of Fun

JUNE 13, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. So, setting their sites on a subscription-based offering on mobile does sound like a more approachable business that Netflix would consider. These games could be a console, pc, or mobile.

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Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio.

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Deconstructor of Fun

OCTOBER 2, 2022

In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments. Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Mobile Gaming Mobile Mobile Games 16

Deconstructor of Fun

JUNE 6, 2022

Additionally, the Pass-related quests are great to foster horizontal content exploration , by directing players to engage with specific game modes or incentivizing them to acquire, play with and upgrade all the characters. I get THIS MANY CONTENT for this little money!? It will be interesting to see how it turns out in the long term.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

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Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s no surprise to any readers of this newsletter that Apple set off a nuclear warhead into the heart of the mobile games business with IDFA deprecation, under the thin veil of user privacy.

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Mechanics Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JULY 30, 2020

However, very little has been written or yet discussed about how such a platform needs to work. Tim Sweeney, the CEO and founder of Epic Games, has been one of the few vocal critics of Apple and Google for misusing “monopolistic” positions of power on their respective mobile phone platforms. Windows is a platform.

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). To make sure you don’t miss on all of the ?content

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Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. They likely don’t have enough content yet in the game and want to avoid the situation where a player plays through the game too fast. Turns out we all had some time to play it.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

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Mechanics Platformer Studios Data 52

Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Most mobile players don’t have the commitment to dig deeper to figure out how it works on their own. Heroes: the way E&P scales content. An unprecedented success from a no-name developer.

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Deconstructor of Fun

DECEMBER 11, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. 3: Hyper-competition a.k.a

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